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Tag: content strategy

Which channel are you ignoring at your peril?

Written by David Austin & Simon Kearney | Graphics by Yusak Prahadi YouTube has a much bigger and engaged audience than any other channel, yet few brands have a YouTube-first content strategy.

February 28, 2024

AI Powered People

Written by JD Chua | Graphics by Yusak Prahadi Read the title again and give it a thought.  From a simple program where we can pilot a spaceship to fire upon descending aliens (that somehow have an invading strategy involving perfectly lined formations) to an advanced one that can do your homework, we are currently being rapidly […]

May 3, 2023

Marketing on a budget done right

Written by Romario Kosasih | Graphics by Gisele Suroto Marketing remains one of the major contributors to business’ overall spending. However, spending more money doesn’t necessarily equate to great marketing results. SMEs often have limited funds, so how can you get the optimum marketing results without breaking the bank?To help answer this question, Click2View and Lanturn held a […]

January 18, 2023

The Staying Power of Content Marketing

Written by Romario Kosasih | Graphics by Yusak Prahadi Did you know that global online content consumption for the average person reaches seven hours a day? This shows that content marketing is still relevant and has a place today. No wonder brands continuously churn out content to keep up with demand. But how can you do it right? […]

December 7, 2022

Content Strategies Compared

It’s not enough to simply create content and hope an audience finds it. Behind every successful piece of content is a well thought out content strategy. When it comes to content strategies there are prominent approaches – the 4-1-1, hero-hub-hygiene, and pillar content. How do you know which one will resonate with your audience? Let’s […]

November 30, 2022

Deepfakes, Elon, and the Future of Celebrity Endorsement

Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]

November 9, 2022

Writing and Illustrating with an AI

Written by Simon Kearney | Edited by Tim Colman | Graphics by Yusak Prahadi Given where we’re at with AI writing and illustration tools, I think it likely that if the machines take over, it won’t be like the Terminator movies with guns and coercion. The machines will win us over with content marketing and […]

November 2, 2022

Virtual Sets: Any Place You Want, Any Time You Want

Gain limitless other-worldly locations by going virtual Virtual sets are a revolution in video production. It is now possible to shoot a movie or an entire year’s streaming series for Disney, or an advertising or social media campaign, without the production crew ever needing to board an airplane, contend with unpredictable weather, stay in expensive […]

October 19, 2022

AI Content Creation: The October 2022 Update

In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools.  Although 77% of marketers have less than a quarter of all marketing tasks intelligently automated to some degree, 80% of them believe more than a quarter of their […]

October 5, 2022

Why Repurposing Your Content Works

A lot of effort, time and research goes into content creation. We know, it’s not always easy to churn out new high-quality content regularly.  Repurposing content will help save you the trouble of always creating something new, maximise each ‘content opportunity’ and lengthen the shelf-life of your existing work with different audiences. Curata research shows that […]

September 21, 2022

Creating evergreen content 

Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before.  How do you […]

September 7, 2022

Make sure you aim for a content bullseye with Millennials and Gen-Zs

It’s not an accident that a lot of content these days is made for Millennials and Gen Zs; you could even go as far as to say a lot of content has been made for them, by them. These two generations spend more time online — and on their phones — than any other generation.  […]

August 24, 2022