Tag: content strategy
Writing and Illustrating with an AI
Written by Simon Kearney | Edited by Tim Colman | Graphics by Yusak Prahadi Given where we’re at with AI writing and illustration tools, I think it likely that if the machines take over, it won’t be like the Terminator movies with guns and coercion. The machines will win us over with content marketing and […]
November 2, 2022
Virtual Sets: Any Place You Want, Any Time You Want
Gain limitless other-worldly locations by going virtual Virtual sets are a revolution in video production. It is now possible to shoot a movie or an entire year’s streaming series for Disney, or an advertising or social media campaign, without the production crew ever needing to board an airplane, contend with unpredictable weather, stay in expensive […]
October 19, 2022
AI Content Creation: The October 2022 Update
In the 21st century, efficiency is the name of the game. Which is why more and more businesses are now discovering the power of artificial intelligence content tools. Although 77% of marketers have less than a quarter of all marketing tasks intelligently automated to some degree, 80% of them believe more than a quarter of their […]
October 5, 2022
Why Repurposing Your Content Works
A lot of effort, time and research goes into content creation. We know, it’s not always easy to churn out new high-quality content regularly. Repurposing content will help save you the trouble of always creating something new, maximise each ‘content opportunity’ and lengthen the shelf-life of your existing work with different audiences. Curata research shows that […]
September 21, 2022
Creating evergreen content
Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before. How do you […]
September 7, 2022
Make sure you aim for a content bullseye with Millennials and Gen-Zs
It’s not an accident that a lot of content these days is made for Millennials and Gen Zs; you could even go as far as to say a lot of content has been made for them, by them. These two generations spend more time online — and on their phones — than any other generation. […]
August 24, 2022
Memes are taking over the world
A once-tiny corner of the Internet has turned into a full-blown cultural phenomenon changing the way we communicate – in good ways and bad. Memes are now, not just a part of our life in the digital world, they are an international language unto themselves. Know your meme It’s hard to explain: memes (pronounced ‘meems’, […]
July 29, 2022
Which talking head speaks to you?
Talking heads tell stories. Commonly defined as “an interview-style video that uses subject matter experts to guide the story of a product, service, or event,” the term was originally coined to describe advertisements from the 1970s. Since then, the shooting format has found its place in numerous TV serials. What are your options? According to […]
July 6, 2022
How To Write a Good Blog
With the proliferation of social media and bite-sized content, you may think the approach of spreading your message via a blog is no longer relevant. Think again, it may be an older format but it’s still effective — if you write them well. “Attention spans are getting shorter, but sometimes as a reader, you would […]
June 15, 2022
Why All Events Will Be Hybrid
One way brands kept audiences engaged during lockdowns was through virtual events. But as restrictions loosen and with vaccine rollouts, in-person events are returning. Companies have realised the benefits of virtual events, such as saving costs or decreasing one’s carbon footprint. Therefore, they’re not looking to discard virtual events entirely but combine them with onsite […]
June 1, 2022
Brand Identity Crisis, or Cosmetic Surgery?
It’s an age-old belief that changing the very foundation of your identity is the first step to radically changing people’s perceptions of you. It’s pretty clear that major risks are involved when renowned companies and brands are concerned. We’ve seen companies redesign their logos in favour of a more simplistic look and feel, but what […]
April 27, 2022
How should you present your next construction video?
Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building. In years past […]
April 20, 2022