Tag: content marketing
Meme Marketing: How Brands Can Participate in Internet Culture Without Looking Try-hard
Memes are no longer a niche internet joke. They’ve become one of the fastest and most effective ways people communicate ideas, emotions, and opinions online. For brands, this raises an uncomfortable question: Should we be doing meme marketing too? The answer isn’t a simple yes or no. Meme marketing can be powerful, but it’s also […]
January 16, 2026
Redefining Authorship in the Age of AI Writing Tools
AI writing tools are now embedded across the entire content creation process, from ideation and drafting to editing and repurposing. For writers and organisations, this raises a practical question, not just a philosophical one: If AI helps write the content, who is responsible for it? This guide explains how authorship is changing, what still stays […]
January 13, 2026
Content Consistency: Why Showing Up Beats Going Viral in B2B Marketing
Establishing content consistency should be the easiest part of content marketing. But in reality, it’s the first thing to fall apart. Most B2B teams know consistency matters. They’ve read the advice. They’ve nodded along in strategy decks. Yet their output still looks like a string of disconnected ideas: a blog post here, a campaign there, […]
November 27, 2025
Employee-generated Content (EGC): A Guide To Authentic, Scalable Storytelling For Your Brand
Employee-generated content (EGC) is one of the most consistently effective ways to create authentic, human stories inside organisations. It’s also cost-efficient, highly scalable, and transformative for internal culture. But more importantly: people trust employees. They trust them more than corporate messaging. And in a world where authenticity drives attention, EGC gives brands something they can’t […]
October 13, 2025
Data Storytelling: How to Turn Numbers Into Narratives That Persuade
A guide written by the Click2View team Raw data on its own isn’t persuasive, it’s abstract. Stories alone aren’t trustworthy; they need evidence. Data storytelling brings the two together: the credibility of numbers + the emotion of narrative + the clarity of visuals. Everyone talks about “data-driven decisions,” but what people actually respond to are […]
October 10, 2025
Live-Action vs Animation: How to choose the right video style for your story
A Guide From the Click2View Team When you’re planning a video, the first creative decision usually comes down to live-action vs animation , or whether a mix of both is the right approach. It’s a choice that shapes tone, clarity, cost, and how your audience experiences the message. But it’s not always as straightforward as […]
October 7, 20258 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
Corporate Storytelling: How to Build Human, Authentic Narratives that Actually Influence People
By Simon Kearney, CEO Corporate storytelling isn’t a “nice-to-have” anymore. Every brand wants attention, trust, and emotional connection. In a noisy world, people don’t connect with products or pitches. They connect with stories. Not every brand story needs to be dramatic. But it does need to be human. Corporate storytelling stands as one of the most […]
September 19, 2025
What Is Content Marketing? Why Storytelling Still Drives Strategy
By Simon Kearney, CEO What Content Marketing Really Means Today Content marketing is the art and discipline of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to inspire them to take action. That action might be buying your product, subscribing to your newsletter, sharing your […]
September 5, 2025
AI generators: How writing, remixing, and illustration work together in creative workflows
AI generators are no longer novelty tools. They are now part of everyday creative workflows, shaping how ideas are explored, how drafts take form, and how visual concepts come to life. What’s changed isn’t just output quality. It’s where creative work begins. Writers no longer always start with a blank page. Designers no longer always […]
August 13, 2025
The Algorithm and the Analog: Gen Z’s Fight for Human Connection
Written by Duane Amor | Graphics by Yusak Prahadi Spend fifteen minutes with King Krule, and you’ll get a glimpse into the mind of Gen Z. His music, though modern, feels like a time capsule from the 1970s. Why? Because this generation, despite living in a hyper-digital age, is yearning for something more authentic, more real. It’s not […]
October 23, 2024
The subtle power of design for social media engagement
Written by Simon Kearney | Graphics by Yusak Prahadi One of the most interesting aspects of social media at the moment is the subtle power of design. Subtle design changes can have a massive impact on how content performs in the newsfeed. It’s not just about creating visually appealing content; it’s about understanding what resonates with your […]
September 10, 2024