Tag: content creation
Deepfakes, Elon, and the Future of Celebrity Endorsement
Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]
November 9, 2022
Writing and Illustrating with an AI
Written by Simon Kearney | Edited by Tim Colman | Graphics by Yusak Prahadi Given where we’re at with AI writing and illustration tools, I think it likely that if the machines take over, it won’t be like the Terminator movies with guns and coercion. The machines will win us over with content marketing and […]
November 2, 2022
Virtual Sets: Any Place You Want, Any Time You Want
Gain limitless other-worldly locations by going virtual Virtual sets are a revolution in video production. It is now possible to shoot a movie or an entire year’s streaming series for Disney, or an advertising or social media campaign, without the production crew ever needing to board an airplane, contend with unpredictable weather, stay in expensive […]
October 19, 2022
Too fast too friendly: exactly how does ultra-short form content work?
“Brevity is confidence. Length is fear.” This statement might not be foreign to storytellers and content creators — or to my CEO Simon Kearney, because quoting this shows I read the book he gave me — but contemporary content is certainly cranking up the extent of just how brief messaging can get. So what do […]
October 12, 2022
There’s a fine line between delightful and annoying
I first discovered Avi Liran in 2020 when I was writing a blog for Grab Business about Delight in Hospitality and Events. I needed a “delight expert” and Avi showed up high on the list (he has good SEO). Since then, we kept in touch on LinkedIn but had never met. That changed recently when […]
October 5, 2022
Why Repurposing Your Content Works
A lot of effort, time and research goes into content creation. We know, it’s not always easy to churn out new high-quality content regularly. Repurposing content will help save you the trouble of always creating something new, maximise each ‘content opportunity’ and lengthen the shelf-life of your existing work with different audiences. Curata research shows that […]
September 21, 2022
Creating evergreen content
Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before. How do you […]
September 7, 2022
Is Augmented Reality a Winner?
As augmented reality (AR) becomes more popular, more businesses are beginning to experiment with it as a marketing tool. But what is AR, and what can it do for your business? Chrissa Mahtani, Click2View’s Content Director, Digital Strategy & Analytics recently took a deep dive into the topic. We’ll go over what she discovered, from […]
August 31, 2022
Make sure you aim for a content bullseye with Millennials and Gen-Zs
It’s not an accident that a lot of content these days is made for Millennials and Gen Zs; you could even go as far as to say a lot of content has been made for them, by them. These two generations spend more time online — and on their phones — than any other generation. […]
August 24, 2022
Level up your video conferences — create a home studio
In October 2020, we noted that the number of daily users on video conferencing platform Zoom had increased by a whopping 340% since December 2019. And as of August 2022, we can be fairly certain that the new ways of working brought by the pandemic aren’t going anywhere soon. To many people, the idea of […]
August 10, 2022
Memes are taking over the world
A once-tiny corner of the Internet has turned into a full-blown cultural phenomenon changing the way we communicate – in good ways and bad. Memes are now, not just a part of our life in the digital world, they are an international language unto themselves. Know your meme It’s hard to explain: memes (pronounced ‘meems’, […]
July 29, 2022
TikTok: the end of Google’s reign?
If there ever were a synonym for ‘phenomenon’ in recent years, it would definitely be ‘TikTok.’ Those unfamiliar with the platform probably know it as the treasure trove of viral dance videos and occasionally political makeup tutorials. But when you consider that TikTok eclipsed Google as the site with the most traffic in August 2021, […]
July 20, 2022