Tag: Click2View
Live-Action vs Animation: How to choose the right video style for your story
A Guide From the Click2View Team When you’re planning a video, the first creative decision usually comes down to live-action vs animation , or whether a mix of both is the right approach. It’s a choice that shapes tone, clarity, cost, and how your audience experiences the message. But it’s not always as straightforward as […]
October 7, 20258 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
The Algorithm and the Analog: Gen Z’s Fight for Human Connection
Written by Duane Amor | Graphics by Yusak Prahadi Spend fifteen minutes with King Krule, and you’ll get a glimpse into the mind of Gen Z. His music, though modern, feels like a time capsule from the 1970s. Why? Because this generation, despite living in a hyper-digital age, is yearning for something more authentic, more real. It’s not […]
October 23, 2024
The subtle power of design for social media engagement
Written by Simon Kearney | Graphics by Yusak Prahadi One of the most interesting aspects of social media at the moment is the subtle power of design. Subtle design changes can have a massive impact on how content performs in the newsfeed. It’s not just about creating visually appealing content; it’s about understanding what resonates with your […]
September 10, 2024
Memes beat medals
Written by Simon Kearney | Graphics by Yusak Prahadi In the week following the end of the Paris Olympics, can you guess who Australians couldn’t get enough of among their Olympians and their record-breaking gold medal haul? Was it two-time gold winner canoeist Jess Fox? Or swimming sensation Ariarne Titmus? Of the 460 Aussie athletes who competed […]
August 28, 2024
The Beauty and Power of Small Creative Victories
Written by Simon Kearney | Graphics by Jonathan Joseph In the realm of creative work, especially the commercial side we do, we often encounter constraints that can feel like barriers. It can feel like losing control of our art.
April 16, 2024
Sending out an S.O.S.
Written by Simon Kearney | Graphics by Jonathan Joseph Each year I try to come up with a little mantra that we can use as a guide for our endeavours in the year ahead. For this one, I was inspired by something I read in a short story by Amy Hempel, an American writer who was popular in the 1980s.
March 27, 2024
When Citizens Become the Press
Written by Jeko Iqbal Reza & Andre Howson | Graphics by Jonathan Joseph For the longest time, the path to becoming an influential journalist hinged on working for an influential publication or media outlet. No more. Many are going straight-to-social as creator journalists.
March 13, 2024
Don’t be a noob. Here’s how to avoid visual cliches and make your content stand out.
Written by Simon Kearney & Tim Colman | Graphics by Jonathan Joseph Have you ever come across a blog post about finance accompanied by a picture of a stack of coins or a piggy bank? Or an article about health and wellness with an image of a person running? Chances are you have. These are examples of visual cliches: images that are so overused they have become predictable and derivative.
February 6, 2024
Writing with Generative AI: Remixing words like beats
Written by Simon Kearney | Graphics by Yusak Prahadi Writing is rewriting, or so the adage goes. I’m starting to think that writing in the age of generative AI will be remixing as much as rewriting, in the way DJs transformed music, a new crop of writers will transform writing. The advent of generative AI is transforming […]
October 13, 2023
The Impact of AI and The Future of Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]
August 23, 2023
How do you achieve perfect readability? It’s not as hard as you think…
Written by Simon Kearney | Graphics by Yusak Prahadi Writing copy that is easy to read should go without saying. Yet many of us struggle to write with brevity and clarity. We get caught in a trap of trying too hard to write well, often making our writing worse. When you read a copy like this you […]
August 2, 2023