loader loader

Tag: branded content

Data storytelling: a weapon of mass persuasion?

Statistics and storytelling don’t intuitively go hand in hand, but the combination of art and science has been shown to effectively deliver compelling messaging where it counts. The vast variety of topics that can be told with data storytelling demonstrates the creative edge that seemingly cold and unfeeling numbers can give to your story.  In […]

June 22, 2022

How To Write a Good Blog

With the proliferation of social media and bite-sized content, you may think the approach of spreading your message via a blog is no longer relevant. Think again, it may be an older format but it’s still effective — if you write them well. “Attention spans are getting shorter, but sometimes as a reader, you would […]

June 15, 2022

Brand Identity Crisis, or Cosmetic Surgery?

It’s an age-old belief that changing the very foundation of your identity is the first step to radically changing people’s perceptions of you. It’s pretty clear that major risks are involved when renowned companies and brands are concerned. We’ve seen companies redesign their logos in favour of a more simplistic look and feel, but what […]

April 27, 2022

How should you present your next construction video?

Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building.  In years past […]

April 20, 2022

Incorporate These Two Ingredients into Your Content

It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]

April 6, 2022

Live-Action vs Animation

Tea vs coffee, cats vs dogs, iPhone vs Samsung — these are several topics that might result in endless debates when put in conversation. Another topic that might give the same result? The debate over live-action and animated videos. We’ve made the case on why creating videos is a must for every business; to be […]

March 30, 2022

Leveraging Events for Your Content Marketing Strategy

What do the Oscars, Dubai Expo 2020, and Fifa World Cup have in common? They’re mega events that guarantee many eyeballs. Such events generate content for the traditional medium of television and plenty of social media. While your brand may not be putting on a global mega event, any event can be a content marketing […]

March 10, 2022

Run your content marketing with the power of a dynamic newsroom

Content marketing and journalism may be different beasts, but they have a lot more in common than you might think. With work drying up in newsrooms, many journalists have found themselves in marketing teams. That includes some of us here at Click2View who have forged successful journalism careers before becoming content marketers. And there’s no […]

May 5, 2020

From Good To Great: Lessons From A Popular Podcaster

A niche media sector is now mainstream — here’s how podcasts are taking over the world. What does it take to make a good podcast? Is it a host that’s wickedly funny and relatable? Is it engaging content that keeps the listeners hooked? Or maybe some robust sound production to bless the ears of the […]

April 27, 2020

Click2View Wins at Loyalty & Engagement Awards

Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]

August 20, 2015

When Is A Story Not A Story?

The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it.  Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing.  […]

May 5, 2015

It’s Not Just Having A Story But Telling It Well

If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote.  It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]

January 12, 2015