Tag: branded content
Crafting your brand’s story
Written by Romario Kosasih | Graphics by Yusak Prahadi In today’s ever-competitive market, being relatable to your audience is essential. Doing so means your audience can picture themselves benefiting from and utilising your brand. This is why storytelling has become a vital ingredient in every marketing strategy. After all, people relate better to stories. Realising the importance of […]
January 11, 2023
Content Strategies Compared
It’s not enough to simply create content and hope an audience finds it. Behind every successful piece of content is a well thought out content strategy. When it comes to content strategies there are prominent approaches – the 4-1-1, hero-hub-hygiene, and pillar content. How do you know which one will resonate with your audience? Let’s […]
November 30, 2022
Deepfakes, Elon, and the Future of Celebrity Endorsement
Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]
November 9, 2022
Creating evergreen content
Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before. How do you […]
September 7, 2022
Memes are taking over the world
A once-tiny corner of the Internet has turned into a full-blown cultural phenomenon changing the way we communicate – in good ways and bad. Memes are now, not just a part of our life in the digital world, they are an international language unto themselves. Know your meme It’s hard to explain: memes (pronounced ‘meems’, […]
July 29, 2022
Why you need a content calendar
In 1996, when the Internet was still in its infancy, Bill Gates wrote an essay entitled ‘Content is King‘, where he explained that content is how businesses make money on the Internet, just as it was in broadcasting. More than two decades on, the Internet has become part of our daily lives, and he was […]
July 13, 2022
Data storytelling: a weapon of mass persuasion?
Statistics and storytelling don’t intuitively go hand in hand, but the combination of art and science has been shown to effectively deliver compelling messaging where it counts. The vast variety of topics that can be told with data storytelling demonstrates the creative edge that seemingly cold and unfeeling numbers can give to your story. In […]
June 22, 2022
How To Write a Good Blog
With the proliferation of social media and bite-sized content, you may think the approach of spreading your message via a blog is no longer relevant. Think again, it may be an older format but it’s still effective — if you write them well. “Attention spans are getting shorter, but sometimes as a reader, you would […]
June 15, 2022
Brand Identity Crisis, or Cosmetic Surgery?
It’s an age-old belief that changing the very foundation of your identity is the first step to radically changing people’s perceptions of you. It’s pretty clear that major risks are involved when renowned companies and brands are concerned. We’ve seen companies redesign their logos in favour of a more simplistic look and feel, but what […]
April 27, 2022
How should you present your next construction video?
Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building. In years past […]
April 20, 2022
Incorporate These Two Ingredients into Your Content
It might sound pretentious, but it is often said that to be successful, you first have to act the part. Success begets success, and that’s been the story of our newsletter Content Weekly; yes, all 200 editions of them. We’ve come to realise just how far the simple act of showing up at the same […]
April 6, 2022
Live-Action vs Animation
Tea vs coffee, cats vs dogs, iPhone vs Samsung — these are several topics that might result in endless debates when put in conversation. Another topic that might give the same result? The debate over live-action and animated videos. We’ve made the case on why creating videos is a must for every business; to be […]
March 30, 2022