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Tag: B2B marketing

The Pros and Cons of DIY Content Marketing

Should you try content marketing on your own? Here are some tips and tricks. If you’re reading this, you’re probably already familiar with content marketing and how it can help you raise brand awareness. Content marketing is cost-effective in the long run as good content marketing helps you build a strong relationship with your customers […]

August 26, 2020

A guide to marketing on China’s social media platforms

Looking to break into the Chinese market? Here’s the lowdown on the biggest social media platforms in China right now. China is the biggest social media market in the world, with over 926 million social network users in 2020. If you’re looking to reach young Chinese, the usual Facebook, Instagram, and Twitter aren’t going to […]

August 12, 2020

Game Changer or Game Over? Get Ready for GPT-3

As AI gets increasingly advanced, with the ability to write coherent text and even code, should content creators fear being rendered obsolete in the years to come? If you hang out on the fringes of the Internet you may have seen very smart people losing their minds over something called GPT-3. GPT-3 is an artificially […]

July 29, 2020

The Rise of TikTok

Brands, it’s time to come on board the TikTok trend. Ever wondered what’s with the hype over the “Roxanne” dances? Or felt confused over the meme-ification of Fei Yu-Ching’s “Yi Jian Mei”? These are songs that went viral on TikTok, a short-form video app that has been gaining traction since 2018. TikTok is particularly popular […]

July 29, 2020

Great stories: The difference between success and failure

As brands enter the digital race, the content gap is growing. Their story and content efforts will forecast their survival. It took a while to find the gym, at the end of a corridor in a downtown mall known for its all-night bars. A group of 20-somethings in Lululemon gear wait outside for class, ignoring […]

July 7, 2020

The narrative power of corporate storytelling

While marketing metrics are still important, the heart of a company’s content marketing strategy should be its story. Storytelling has been a hallmark of the human experience since long before the invention of writing. But the power of narration goes beyond mere entertainment — it is a channel to share knowledge, values and culture with […]

June 10, 2020

Refresh Your Visuals With These Animation & Motion Graphic Trends

Motion graphics and animation are powerful marketing tools, especially as an alternative to live video productions. Here are some of the biggest trends in the industry in 2020. Reeling from the impact of the ongoing COVID-19 pandemic, the media & entertainment industry has been massively affected. Many movies and TV show productions are being put […]

May 27, 2020

Why is content consistency so difficult to achieve?

Consistency across branded content should be simple and front of mind for all marketers. For some reason though, it’s hard or near impossible to achieve. Why is the most mundane trait of content creation — consistency — the most difficult to achieve, despite being fundamental to content success? Are brands functionally unable to run consistent […]

May 27, 2020

Connect, connect, connect: communications in the time of COVID-19

As we grapple with communication strategies under the panic of COVID-19, the biggest question is how do you communicate in an unprecedented time such as this? Many are at home and crying out for information about COVID-19. The nature of a new virus is that there are no answers that can give us peace of […]

March 24, 2020

Podcast is growing

From small talk to mass market, podcasting is becoming mainstream People have been calling podcasting the next big thing for years. We can finally say they’re right. More than half of Americans have now listened to a podcast and about 1 in 4 are tuning in weekly. Let’s put these numbers in context. A single […]

March 16, 2020

How to Utilise LinkedIn Live for Your Content Marketing

Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]

March 6, 2020

Social media won the internet, now it’s after retail

Shopping will only get better In 1994, a young entrepreneur named Dan Kohn sold a Sting CD over the Internet for $12.48, firing the first shot of an e-commerce revolution that’s still rocking the retail industry today. Last year, American brick-and-mortar retailers including Sears, Walgreens, Forever 21 and Gymboree closed more than 9,300 stores. Here […]

January 22, 2020