Tag: B2B marketing
Social media shopping: What actually works, what’s overhyped, and what brands should do now
Social media shopping has been described as the future of commerce for a long time now. Platforms launched in-app checkout. Creators built empires selling products live on camera. China’s livestreaming economy exploded. Analysts began forecasting trillions in future Gross Merchant Value (GMV). Some even declared that social platforms would “replace e-commerce” entirely. There is real […]
December 16, 2025
Content Consistency: Why Showing Up Beats Going Viral in B2B Marketing
Establishing content consistency should be the easiest part of content marketing. But in reality, it’s the first thing to fall apart. Most B2B teams know consistency matters. They’ve read the advice. They’ve nodded along in strategy decks. Yet their output still looks like a string of disconnected ideas: a blog post here, a campaign there, […]
November 27, 2025
Corporate Storytelling: How to Build Human, Authentic Narratives that Actually Influence People
By Simon Kearney, CEO Corporate storytelling isn’t a “nice-to-have” anymore. Every brand wants attention, trust, and emotional connection. In a noisy world, people don’t connect with products or pitches. They connect with stories. Not every brand story needs to be dramatic. But it does need to be human. Corporate storytelling stands as one of the most […]
September 19, 2025
The Pros and Cons of DIY Content Marketing
Should you try content marketing on your own? Here are some tips and tricks. If you’re reading this, you’re probably already familiar with content marketing and how it can help you raise brand awareness. Content marketing is cost-effective in the long run as good content marketing helps you build a strong relationship with your customers […]
August 26, 2020
A guide to marketing on China’s social media platforms
Looking to break into the Chinese market? Here’s the lowdown on the biggest social media platforms in China right now. China is the biggest social media market in the world, with over 926 million social network users in 2020. If you’re looking to reach young Chinese, the usual Facebook, Instagram, and Twitter aren’t going to […]
August 12, 2020
Game Changer or Game Over? Get Ready for GPT-3
As AI gets increasingly advanced, with the ability to write coherent text and even code, should content creators fear being rendered obsolete in the years to come? If you hang out on the fringes of the Internet you may have seen very smart people losing their minds over something called GPT-3. GPT-3 is an artificially […]
July 29, 2020
The Rise of TikTok
Brands, it’s time to come on board the TikTok trend. Ever wondered what’s with the hype over the “Roxanne” dances? Or felt confused over the meme-ification of Fei Yu-Ching’s “Yi Jian Mei”? These are songs that went viral on TikTok, a short-form video app that has been gaining traction since 2018. TikTok is particularly popular […]
July 29, 2020
Great stories: The difference between success and failure
As brands enter the digital race, the content gap is growing. Their story and content efforts will forecast their survival. It took a while to find the gym, at the end of a corridor in a downtown mall known for its all-night bars. A group of 20-somethings in Lululemon gear wait outside for class, ignoring […]
July 7, 2020
Refresh Your Visuals With These Animation & Motion Graphic Trends
Motion graphics and animation are powerful marketing tools, especially as an alternative to live video productions. Here are some of the biggest trends in the industry in 2020. Reeling from the impact of the ongoing COVID-19 pandemic, the media & entertainment industry has been massively affected. Many movies and TV show productions are being put […]
May 27, 2020
Connect, connect, connect: communications in the time of COVID-19
As we grapple with communication strategies under the panic of COVID-19, the biggest question is how do you communicate in an unprecedented time such as this? Many are at home and crying out for information about COVID-19. The nature of a new virus is that there are no answers that can give us peace of […]
March 24, 2020
Podcast is growing
From small talk to mass market, podcasting is becoming mainstream People have been calling podcasting the next big thing for years. We can finally say they’re right. More than half of Americans have now listened to a podcast and about 1 in 4 are tuning in weekly. Let’s put these numbers in context. A single […]
March 16, 2020
How to Utilise LinkedIn Live for Your Content Marketing
Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]
March 6, 2020