Category: Uncategorized
Why repurposing your content works
Don’t let existing content stagnate in your archives — make the most out of the stuff you’ve already created by repurposing your content. A lot of effort, time and research goes into content creation. We know, it’s not always easy to churn out new high-quality content regularly. Why not save yourselves the trouble and lengthen […]
May 12, 2021
The value of creating emotional content
The key to creating compelling and convincing content? Emotional storytelling. The heart of a company’s content marketing strategy should be its story. Stories hold great power — they can inspire new ideas, give comfort to people, and have long been a way for humans to pass on our knowledge to others. Everyone loves a great […]
May 5, 2021
The Untapped Market: An introduction to podcast advertising
Advertising on podcasts is a new space for advertisers — here’s what you need to know. For the longest time, advertisements appeared on billboards, radio and TV commercials to keep your brand at the top of your customers’ minds. But, there’s a new player in town – the podcast platform. Podcasting has been on the […]
April 28, 2021
Going beyond the talking head
Branded videos are a way to showcase your company, its works and its values to your audience, but who says they have to revolve around talking heads? When you think of a branded video, the first thing that comes to mind is likely the ‘talking-head’ style video. You know, the sit-down interview with an executive […]
April 21, 2021
How typography captures your audience
Apart from just looking aesthetically pleasing, have you thought about how the typeface affects the messaging you are giving your audience? Whether it’s an ad that we see on our devices, titles of books, or the look of movie posters, we are constantly exposed to various pieces of text in different shapes and sizes — […]
April 14, 2021
The role of music and sound effects in your video
Music sets the tone (pun intended) of your video and creates an immersive and memorable viewing experience for your audience. Can you imagine watching Titanic without its iconic soundtrack playing in the background, pulling on your heartstrings? Probably not. While Hollywood had its start in silent films (think Charlie Chaplin), the modern consumer would find […]
April 7, 2021
How do you ace the Instagram Stories game?
Instagram Stories is a wide-reaching social media function that’s also an effective marketing tool. If you’ve been active online recently, you would have noticed that almost all major social media platforms from Twitter to LinkedIn now have the same feature — their own equivalent of Instagram’s Stories. And while such a feature didn’t actually originate […]
March 31, 2021
The allure of animated content
Animated films, series and commercials have continuously captured the hearts of audiences of all ages and demographics. Let’s take a look at how and why animation is so alluring. We’ve talked about the power of visual content before, and how it can add value to your content marketing. But this time, let’s take a deep […]
March 24, 2021
How do you enhance your next webinar the right way?
With the ongoing pandemic, webinars and virtual events are the way to go to stay connected with customers. Virtual events have increased by 1,000% since the COVID-19 pandemic began, and they will not fade away anytime soon. But as more and more people host webinars, how do you create a virtual experience for your audience […]
March 10, 2021
Add Some Hashtags To Energize Your #contentmarketing
It has been more than a decade since the hashtag took flight on Twitter in 2007. The question then arises: are hashtags still relevant? The statistics seem to suggest that yes, their relevance has not faded. In 2020, an average of 125 million hashtags were tweeted daily, and 7 out of 10 hashtags on Instagram were branded hashtags — used by companies to raise brand awareness and encourage easily-trackable UGC. So yes, both brands and individuals are still using hashtags. Brands have realised that they’re not just fun, witty ways to connect with the younger generation, but they can also be excellent tools that can boost the reach of content.
March 3, 2021
Long form or short form content — which reigns supreme?
When it comes to content marketing, the vast number of ways to present your content can be overwhelming. And one question that constantly arises: is short form or long form content better? So let’s pit the two against each other, and find out which one comes out on top. Long form content: an overview Before […]
February 24, 2021
The battle of the podcasts
As we mentioned in our content marketing trend predictions for 2021, podcasting is still on the rise. According to an annual survey of digital media consumer behaviour in America by Edison Research, 55% (155 million) of the US population has listened to a podcast in 2020 – up from 51% in 2019. With the increasing popularity of smart […]
February 17, 2021