Category: Uncategorized
Is Idleness the Greatest Commodity?
Think of the technological innovations that would never have been invented if we weren’t so inherently lazy. The TV remote, the email, the Segway and Pizza delivery. The entire computer age has been a sort of ‘gold rush’ to the rich seam of idleness that was just waiting to be worked. Nowadays inventions are actually […]
March 2, 2014
Duriman – Smell Her Happiness
You loved him, so he’s back! Yes, Duriman goes from strength to strength. As the campaign for Singapore’s answer to Old Spice gathers pace we at Click2View have introduced Duriman to an ex-pat girl and, well, the picture speaks for itself. Can’t you just smell her happiness? Our girl was simply overcome by the subtle […]
February 28, 2014
A Fragrance for the Singaporean Man
We at Click2View think that the men of Singapore deserve a fragrance that is as distinct as they are. With the strong, masculine hues of the beloved Durian, the Duriman scent is sure to be a top seller. The development team at Click2View are so confident in the popularity of Duriman, they pledge to create […]
February 18, 2014
It’s Not “Video” You Want, It’s Content
Here at Click2View we don’t like to talk about video, we prefer to talk about content, motion content to be precise, because we think stories are more important than assets. It’s great that video is moving from a ‘nice to have’ to a ‘must have’ for marketers but too often the brief is about creating […]
February 15, 2014
Wearable Tech or Gratuitous Fashion References?
As a passive follower of the consumer tech world, last week my newsfeeds and various feeds of news were inundated with the Consumer Electronics Show in Las Vegas. The “next big thing” for 2014 seemed to be wearable technology, or #wearabletech as we must of course refer to it. I’m not sure that I’m quite ready to […]
February 8, 2014
Why We Pay Our Creatives (And You Should Too)
Six months ago a young graphic designer came into our office to have a look at some promotional cards she had designed for us. The cards were to be used as handouts at a conference to promote our agency. They were beautifully hand-drawn. It turned out she’s part of an emerging movement in Singapore that […]
October 1, 2013
The Anatomy of a Viral
Don’t pretend you haven’t sat and wondered what it is that makes a viral. Why do certain things set YouTube alight and others disappear into the ether? Is there a magic formula that will make your idea fly into the millions? Well, perhaps. The first thing you’ve got to do is stop thinking so much. […]
September 12, 2013
Click2Brew: C2V Gets Its Very Own Craft Beer!
At Click2View we never miss an opportunity to demonstrate our personality. So when there was talk of us having our own beer this seemed like a perfect opportunity to do just that. The Beer Although we are a dynamic, daring and bold group of individuals, we are also very busy and do not actually have […]
April 22, 2013
That Clickable Little Sideways Triangle
We are obsessed with clicking play, and it’s that little sideways triangle that makes us do it. The play button has been extremely well integrated into our everyday lives, and when we’re online we just can’t help but click on it to bring that mysterious thumbnail to life and enjoy a blissful period of passive […]
February 12, 2013
My Content Manifesto (Short Version)
I came into communications and video production after a long career in journalism. Exposed to the content craze in the marketing and advertising world for the first time in my new role, I began to think about what I’d done as a professional content creator over the years and how it might apply to brands. […]
January 31, 2013