Category: Uncategorized
Employee-generated Content (EGC): A Guide To Authentic, Scalable Storytelling For Your Brand
Employee-generated content (EGC) is one of the most consistently effective ways to create authentic, human stories inside organisations. It’s also cost-efficient, highly scalable, and transformative for internal culture. But more importantly: people trust employees. They trust them more than corporate messaging. And in a world where authenticity drives attention, EGC gives brands something they can’t […]
October 13, 2025
Data Storytelling: How to Turn Numbers Into Narratives That Persuade
A guide written by the Click2View team Raw data on its own isn’t persuasive, it’s abstract. Stories alone aren’t trustworthy; they need evidence. Data storytelling brings the two together: the credibility of numbers + the emotion of narrative + the clarity of visuals. Everyone talks about “data-driven decisions,” but what people actually respond to are […]
October 10, 2025
Live-Action vs Animation: How to choose the right video style for your story
A Guide From the Click2View Team When you’re planning a video, the first creative decision usually comes down to live-action vs animation , or whether a mix of both is the right approach. It’s a choice that shapes tone, clarity, cost, and how your audience experiences the message. But it’s not always as straightforward as […]
October 7, 20258 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
Video Production Prices: A Practical Guide to Budget, Expectations, and Real Value
Budget conversations are never simple, especially when it comes to video production prices. Two projects can look wildly different yet cost the same, or look nearly identical yet require completely different budgets. That’s because video production isn’t a single process, but a combination of creative decisions, technical choices, people, time, and logistics all working together […]
September 29, 2025
The Click2View Inbound Marketing Guide
A guide by the Click2View Team Inbound marketing has been around for more than a decade, but in 2026, it’s more essential, and more misunderstood than ever. Search behaviour has changed, AI has rewritten the content landscape, and customer expectations have risen dramatically. Yet the core truth remains: brands grow when they earn attention, not […]
September 26, 2025
Tips for successful blog content: A practical guide for marketers
Blogging has changed dramatically over the last decade. A decade ago, you could publish a quick 600–800 word post with a few keywords and expect to rank. Blogging was fast, surface-level, and rewarded volume. Today, that same strategy barely moves the needle. Search engines now favour long-form, well-researched content, typically 1,800–2,500 words in length that […]
September 22, 2025
Corporate Storytelling: How to Build Human, Authentic Narratives that Actually Influence People
By Simon Kearney, CEO Corporate storytelling isn’t a “nice-to-have” anymore. Every brand wants attention, trust, and emotional connection. In a noisy world, people don’t connect with products or pitches. They connect with stories. Not every brand story needs to be dramatic. But it does need to be human. Corporate storytelling stands as one of the most […]
September 19, 2025
Podcast Tips: How To Create A Show People Actually Want To Listen To
A Guide from the Click2View Team Podcast tips have exploded, evolved, and reinvented themselves, but one thing has stayed constant: creating a show people genuinely want to listen to takes more than hitting “record”. Anyone can start a podcast. The challenge is making one that connects, holds attention, and builds a loyal audience. And that […]
September 15, 2025
Podcast Advertising: A Practical Guide for Modern Marketers
A guide from the Click2View team Podcast advertising has become one of the most trusted, high-attention channels in modern marketing. Studies show listeners pay more attention to podcast ads than to ads in any other audio format, including radio or TV. Podcast ads also deliver more attentive seconds per thousand impressions than display, social, or traditional […]
September 12, 2025
Email marketing campaigns: A practical guide to planning and optimising EDM
Email marketing has been declared “dead” more times than almost any other channel. And yet, it remains one of the few ways brands can communicate directly with their audience without relying on algorithms, rented reach, or constant bidding wars. What has changed is how email works. Successful email marketing today doesn’t come from sending more […]
September 9, 2025
What Is Content Marketing? Why Storytelling Still Drives Strategy
By Simon Kearney, CEO What Content Marketing Really Means Today Content marketing is the art and discipline of creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to inspire them to take action. That action might be buying your product, subscribing to your newsletter, sharing your […]
September 5, 2025