Category: Uncategorized
Ignore the media, Influencers are here to stay
Influencers were getting a bad rap for a bit, but it seems they will continue playing an important part in marketing strategies. Social media celebrities have been in the news for the wrong reasons lately, triggering some media speculation that the era of the Influencer is over. The argument goes something like this. Companies are […]
May 20, 2020
What digital content marketing strategy should an SME have?
With the ongoing pandemic, digital content marketing strategies become ever more crucial in ensuring business continuity. Industries that traditionally relied on face-to-face meetings and events to generate leads will now have to work out alternative marketing strategies. One of the key factors to a brand’s resilience will be its adaptability. Now is the time to […]
May 15, 2020
Safety first: How to shoot videos during COVID-19
With daylight in sight in terms of easing COVID-19 restrictions, production companies have been working hard on what constitutes a ‘safe shoot’. COVID-19 may change the way on-location filming is done forever. It forces a look at who is actually necessary ‘on-location’ and surprisingly the director and client are chief among those who don’t need […]
May 12, 2020
Run your content marketing with the power of a dynamic newsroom
Content marketing and journalism may be different beasts, but they have a lot more in common than you might think. With work drying up in newsrooms, many journalists have found themselves in marketing teams. That includes some of us here at Click2View who have forged successful journalism careers before becoming content marketers. And there’s no […]
May 5, 2020
The future of work in a post-pandemic world
Life won’t be the same, but here’s what we can look forward to. China was the first country to emerge from the COVID-19 pandemic and people there are finally returning to work. But after spending weeks experimenting with remote working, not everyone is in a hurry to return to the office. Microsoft says the number […]
April 27, 2020
Online Events: The New Normal
Forced to rethink the ways in which we work and live, here’s how companies are embracing new technologies in these difficult times. Many activities in the real world have ground to a halt as a result of the COVID-19 pandemic. With social distancing the new norm, physical events are clearly a no-go for the foreseeable […]
April 22, 2020
The Year of the Webinar
Events are out of the question thanks to the COVID-19 pandemic, but you can still say what you want to say — with a webinar. You’ve probably heard the word “webinar” being thrown around a lot these days. In light of today’s quarantined world, this old technology is making a huge comeback — but with […]
April 22, 2020
Staying connected in a quarantined world, the webinar is reborn
It’s like we’ve come one full circle on this, but it’s better. Italians are getting creative dealing with the national lockdown but there have been some hiccups. This week, one priest livestreamed his sermon to quarantined parishioners while wearing a large neon space helmet. Not a real helmet mind you. He accidentally left his phone’s […]
March 26, 2020
Connect, connect, connect: communications in the time of COVID-19
As we grapple with communication strategies under the panic of COVID-19, the biggest question is how do you communicate in an unprecedented time such as this? Many are at home and crying out for information about COVID-19. The nature of a new virus is that there are no answers that can give us peace of […]
March 24, 2020
Podcast is growing
From small talk to mass market, podcasting is becoming mainstream People have been calling podcasting the next big thing for years. We can finally say they’re right. More than half of Americans have now listened to a podcast and about 1 in 4 are tuning in weekly. Let’s put these numbers in context. A single […]
March 16, 2020
How to Utilise LinkedIn Live for Your Content Marketing
Video and live streaming is now readily available to anyone with a smartphone and a story. Discover how LinkedIn Live can help you expand your content marketing reach. With the reach of COVID-19 growing everyday, expecting people to actually turn up to events is becoming increasingly complicated. It’s not just global pandemics causing a decline […]
March 6, 2020
COVID 19 impacts events – five suggestions
“Avoid crowded places and external venues,” is the advice. But what about pre-planned events? Do they go to waste? The novel coronavirus, nCoV-2019 / COVID-19, has caused a large number of events to be cancelled or postponed. This is unavoidable given the circumstances. Sharing some content online, either live streaming or pre-made, is one way […]
February 18, 2020