Category: Uncategorized
Content marketing buzzwords (and what they really mean)
Maybe you’re uninitiated, or perhaps just outdated, but to save you from the embarrassment of not being in the loop, we’ve put together a list of words that content marketers love to use and what they really mean. Advertorial/AdvertainmentRemember when ads were the annoying things that interrupted the entertainment on your screen? Now they are […]
November 11, 2020
What makes content sticky?
How do you create content that sticks out in the minds of your audience? By Simon Kearney Looking for insights into what makes great content, I’ve recently delved into a host of good books that look at the subject. The search began with a book called Hit Makers by The Atlantic writer Derek Thompson. It promises to show you […]
November 4, 2020
A guide to the best platforms for remote video recording
So maybe you’ve gotten the hang of video conferencing — but why stop there? Record your video calls remotely with our recommendations below! Maybe you’ve seen our blog on webinars from earlier in the year? If you haven’t, check it out! Onsite filming — and travelling — is still largely restricted due to safe distancing […]
October 28, 2020
Level up your video conferences — create a home studio
The number of daily users on video conferencing platform Zoom has increased by a whopping 340% since December 2019. To many people, the idea of video conferencing may sound simple — you just have to turn on your laptop and use your earphones and inbuilt webcam, right? Well, it’s a bit more complicated than that. From lighting, […]
October 22, 2020
Winners & Losers in the post-pandemic world
It’s hard to believe that just 10 months ago, everything was still ‘normal’. Now, our daily lives have been thoroughly disrupted — who knows what ‘normal’ even means anymore? We have been forced to rely on the Internet and associated technology, most of us were stuck indoors for a few months, and we’ll have to wear […]
October 14, 2020
Level up your conversions with A/B testing
The only way to truly evaluate the performance of everything you do digitally is to get data directly from your customers — using A/B testing. Trying to figure out the best way to design your landing page can be quite the headache. What headline should you use to catch attention the best? Is a red […]
October 7, 2020
Buyer personas — the way to your customers’ hearts
More useful than any imaginary friend, buyer personas will help you get things done. As more and more businesses emerge, making your company stand out in a saturated market can be a daunting task. In the heat of it all, it can be all too easy to lose sight of the most important part of […]
September 30, 2020
What makes a great case study?
Maybe it’s humour, or maybe it’s the production value. Perhaps it could just be the emotional story at the core of it all. When you’re thinking about buying something, or reaching out to someone for a service, what’s the first thing you do? You’ll ask the people around you for recommendations, or you’ll search it […]
September 23, 2020
The meteoric rise and reign of livestreaming
Live videos are the hottest trend to take over the digital marketing world in recent years. Livestreaming has gained immense popularity all over the internet. Everyone from Hollywood celebrities to YouTube stars and regular folk are doing it. The beauty of today’s extensively connected world means that you can reach people from all continents and […]
September 16, 2020
Why email marketing still matters
Even as technology evolved rapidly over the past decades, email marketing — the OG form of digital marketing — still remains a tried-and-true method of driving conversions. It’s true — a comprehensive email marketing strategy will help drive conversions and increase your revenue. With an average of return of $42 for every dollar spent, email […]
September 9, 2020
Producing a ‘weekly’ newsletter: lessons learnt
We’ve been running our own weekly newsletter called Content Confidential for the past three years — here’s what we learnt so far. One day in mid-2017, we sat down and decided we wanted to publish a newsletter — and so we did it. Alright, it’s not quite as straightforward as that but you get our […]
September 2, 2020
The Pros and Cons of DIY Content Marketing
Should you try content marketing on your own? Here are some tips and tricks. If you’re reading this, you’re probably already familiar with content marketing and how it can help you raise brand awareness. Content marketing is cost-effective in the long run as good content marketing helps you build a strong relationship with your customers […]
August 26, 2020