Category: Uncategorized
How we mined stories for a multinational corporation’s content hub
Recently we had the opportunity to interview about 50 senior executives of a major global brand to figure out what stories lay hidden within the team. Part oral history and part corporate journalism, we called it “storymining” and the goal was to build a content calendar for the upcoming year. Why finding stories is so […]
February 10, 2021
Data storytelling #2: Enriching your content with data
Data and storytelling may sound like polar opposites. But together, they can strengthen your content marketing. In our previous blog post, we talked about how data can be used to inform and boost your content marketing. But what if we told you that you could use data in your content marketing? The problem is, data on its own […]
February 3, 2021
Data storytelling #1: Powering up your content with data
How do you appeal to people in a data-driven world? Use data to drive your content marketing. It’s 2021, and more businesses are going online or developing an online presence. The world of online marketing is saturated. Companies need to use every tool they have to stand out from the crowd. Why use data? Data […]
January 27, 2021
Livestream e-commerce — the newest shopping trend
Product demonstrations and television advertisements are back, but better — in the form of livestream e-commerce. In recent years — and especially during the COVID-19 pandemic — livestreaming and e-commerce have been on the rise. It then comes as no surprise that a combination of both would be successful. Enter: livestream e-commerce. What is livestream […]
January 20, 2021
A guide to content localisation
When it comes to content marketing, there’s no “one size fits all”. Extend your reach across countries and cultures with content marketing localisation. The internet has made it a lot easier for content marketing to reach people all over the world. While this means that you can attract more people, it also means that you […]
January 13, 2021
The importance of illustrations and animation in content marketing
What’s the best way to capture the hearts of a generation that thrives on visuals? With illustrations and animations. Visual content marketing has been on the rise for a few years now. In 2020, 88% of content marketers said that they prefer using visuals in their published content, and this trend is showing no signs […]
January 6, 2021
The benefits of carousels
How do you catch the attention of a digital generation that’s addicted to scrolling? By letting them scroll — through a carousel. Carousels have been growing in popularity. First Facebook, then Instagram, and most recently Twitter — multiple social media platforms are now supporting carousel ad formats. But what are carousels? And no, we’re not talking about […]
December 16, 2020
World Economic Forum 2021
For the second time in its 50-year history, the World Economic Forum will be held outside Davos — in Singapore. What does this mean for us content marketers? With the year we’ve just had, it would be great to see some cooperation amongst all nations in 2021. The first sign of this could come 17-20 […]
December 9, 2020
Predicting the Top Content Marketing Trends in 2021
Take a look into our crystal ball. Here’s what we think is in store for content marketing in 2021. It’s been a long year, and thankfully 2020 is finally coming to an end. We can’t be sure when the virus will be gone, or when (if ever) we will return to business as usual, but […]
December 9, 2020
What it’s really like to shoot sports car content
We’ve had the chance to create great content with some of the best sports cars in the world — here’s how it went. Over the years, we’ve been involved in many different projects with all types of clients and products. But there’s nothing quite like the opportunity to produce content with super cars from the […]
December 2, 2020
The life of a tech-taker
After a year of tech virtualisation like nothing we’ve seen before, are we any better off? Technology no longer supplements real-life interactions. Roles have been reversed for a good part of this year (2020). It feels as if reality now supplements our virtual interactions. With social distancing and remote working, these digital tools have become […]
November 25, 2020
A whole new (omni-channel) world: creating cross-platform content
Are your customers multi-taskers? Lead them through a seamless journey with omni-channel content. For many of us, owning multiple devices and using them at the same time is not uncommon in the slightest. How many times have you caught yourself browsing social media on your mobile phone, while also using your computer at the same […]
November 18, 2020