Tasty videos are a Buzzfeed invention and the style quickly became a huge hit for the site. It’s easy to see why, they convey a recipe quickly, simply and with flair – in a way that is highly engaging and watchable. We recreated this style in a series for Panasonic to demonstrate a series of cooking “hacks” using Panasonic’s great range of kitchen appliances. They turned out awesome.
If you want to learn more about the Tasty phenomenon, here’s a good article from The New York Times on the topic.