Tag: social media
Social media shopping: What actually works, what’s overhyped, and what brands should do now
Social media shopping has been described as the future of commerce for a long time now. Platforms launched in-app checkout. Creators built empires selling products live on camera. China’s livestreaming economy exploded. Analysts began forecasting trillions in future Gross Merchant Value (GMV). Some even declared that social platforms would “replace e-commerce” entirely. There is real […]
December 16, 2025
The subtle power of design for social media engagement
Written by Simon Kearney | Graphics by Yusak Prahadi One of the most interesting aspects of social media at the moment is the subtle power of design. Subtle design changes can have a massive impact on how content performs in the newsfeed. It’s not just about creating visually appealing content; it’s about understanding what resonates with your […]
September 10, 2024
A guide to marketing on China’s social media platforms
Looking to break into the Chinese market? Here’s the lowdown on the biggest social media platforms in China right now. China is the biggest social media market in the world, with over 926 million social network users in 2020. If you’re looking to reach young Chinese, the usual Facebook, Instagram, and Twitter aren’t going to […]
August 12, 2020
Why digital amplification matters in your content strategy
In a competitive content marketing industry, organic traffic alone might not be sufficient to drive conversions these days — it’s time to amplify your content digitally. Hi, I’m Erik Magelssen and I’m the Digital Content Director at Click2View. The phrases ‘digital amplification’ and ‘social media amplification’ get thrown around quite often in the world of […]
August 5, 2020
The Rise of TikTok
Brands, it’s time to come on board the TikTok trend. Ever wondered what’s with the hype over the “Roxanne” dances? Or felt confused over the meme-ification of Fei Yu-Ching’s “Yi Jian Mei”? These are songs that went viral on TikTok, a short-form video app that has been gaining traction since 2018. TikTok is particularly popular […]
July 29, 2020
B2B marketing in Asia: What’s the right social media platform?
Social media is becoming a popular channel for B2B marketing. How do you best utilise these platforms? Finding the right social media platform for your business is always difficult; making it successful is even harder, especially for B2B businesses. Is it Facebook, LinkedIn, Twitter, Weibo, or Line?… Or a mixture of all? It’s important to […]
December 18, 2019