Tag: realtime content
Click2View Wins at Loyalty & Engagement Awards
Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee […]
August 20, 2015
When Is A Story Not A Story?
The answer is startlingly simple; a story is not a story if it is of no interest to anyone but the person who wrote it. Unfortunately PR and marketing agencies, including Click2View, are often faced with the prospect of having to turn such stories into press releases, blogs, graphics and videos, which the client just as often finds disappointing. […]
May 5, 2015
It’s Not Just Having A Story But Telling It Well
If you attended as many marketing and communications conferences and exhibitions as I did in 2014 you’ll not have escaped the fact that “storytelling” was the theme that permeated almost every panel and keynote. It seems that after years of declining ad effectiveness (and revenues) our industry has finally realised that, all this time, we weren’t buying magazines, visiting websites and watching […]
January 12, 2015
What is Employee Generated Content?
Employee Generated Content (EGC) is a Click2View methodology to create engaging and authentic content with your teams as the film-makers. The methodology is cost effective and most of all motivational for the teams participating. Here’s a short clip that tells you why EGC is important and what you should and shouldn’t do, in order to create […]
November 12, 2014
Finding Your Voice With Content Marketing
With the proliferation of online channels reaching your customers has never been easier but engaging them has never been more of a challenge. How do you rise above the overwhelming tide of content to be seen, liked and shared? In this session learn how to uncover your brand’s unique voice and then use it to […]
July 24, 2014
Click2View Does Ad:Tech ASEAN
Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]
July 24, 2014
Survivor: Click2View – The Ultimate Internship
With the departure of 2 fantastic interns, Ivan Goh & Amanda Wang, we thought we’d show our appreciation for their hard work over the last 3 months by whipping up a quick video that played to the ego of the full-time staff as well as get them out into the fresh air. Take a look […]
July 22, 2014
Making Interviews Interesting at Akamai
One of the most common video content types we make at Click2View are the “talking heads” – senior execs from a company speaking about their industry/ products/ solutions/ stuff. When large B2B companies commission this content there’s often a lot to say, making the videos long and dull for audiences. This was not the case at […]
July 3, 2014
Do Journalists Make For Better Content Marketers?
This article originally appeared on Marketing Interactive. In our ever changing industry, we often see the open vacancy job titles in the classified change with the new trends. With people like ‘Head of Social’ and ‘Mobile Marketing Manager’ walking among us, it seems only fitting that the content marketing experts are coming out of the […]
July 2, 2014
How Hollywood Does Content Marketing
Let’s not deny it, content marketing is the bandwagon du jour and there’s been enough keynotes, conferences and conclaves in Singapore this year to prove it. However I always think these get-togethers are missing one key element. The content makers. So, where are these elusive experts? A few content agencies notwithstanding they’re mostly still working in traditional […]
July 2, 2014
By-Lined Journalism Service Kicks Off With Seasoned Newsman
Employing journalists is becoming increasingly important in content marketing and corporate communications but that will only continue if reporters are allowed the traditional independence of their craft. In our work we’ve found our films benefit from interviews conducted by journalists who, by nature, are not willing to accept scripted answers. We’ve used journalists to do […]
June 24, 2014
11 Content Marketing Worst Practices
This post originally appeared on Mumbrella.asia Luckily for Click2View content marketing is flavour of the month right now and with good reason, it’s a highly effective way for brands to engage audiences at a deeper level than advertising and enables them to build their own audiences which can save serious media bucks. However, content marketing […]
June 24, 2014