Tag: hollywood
8 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
How Hollywood Does Content Marketing
Let’s not deny it, content marketing is the bandwagon du jour and there’s been enough keynotes, conferences and conclaves in Singapore this year to prove it. However I always think these get-togethers are missing one key element. The content makers. So, where are these elusive experts? A few content agencies notwithstanding they’re mostly still working in traditional […]
July 2, 2014
5 Reasons Your Video Sucks
The best laid plans of mice, men and marketers often go awry and when it comes to video, or motion content as we prefer to call it, this is especially true. But why so? The original Cinématographe was patented by Léon Guillaume Bouly in 1892 and we’ve been capturing moving images ever since so why […]
May 7, 2014
Motul Making Waves With Branded Content
Motul Commissioned 8-part video series with Click2View in a bid to create consistent, on-brand content for their online channels. Click2View began working with Motul in 2013 when the company approached us with the intention of creating a new corporate brand-film for their Asia-Pacific markets. The project was proposed to document and promote their Vietnam facility […]
April 24, 2014
Click2View Nominated for Small Employer of the Year
The team at Click2View was delighted to be nominated for Small Employer of the Year at this year’s HR Excellence Awards. At just 3 years old and going on 18 strong – it’s a fantastic honour and a great way to show how far we’ve come. Even though we don’t have an HR team we […]
April 23, 2014
Martial Law in Bangkok: Just Another Day On The Job For Click2View
Things were hotting up in Thailand this week and C2V were in the thick of it, when, on the morning of a shoot in Bangkok, our team woke up to find martial law had been declared. Luckily it was a very Thai state of affairs and almost everything was business as usual. One of our […]
April 23, 2014