Tag: content agency
Redefining Authorship in the Age of AI Writing Tools
AI writing tools are now embedded across the entire content creation process, from ideation and drafting to editing and repurposing. For writers and organisations, this raises a practical question, not just a philosophical one: If AI helps write the content, who is responsible for it? This guide explains how authorship is changing, what still stays […]
January 13, 2026
Employee-generated Content (EGC): A Guide To Authentic, Scalable Storytelling For Your Brand
Employee-generated content (EGC) is one of the most consistently effective ways to create authentic, human stories inside organisations. It’s also cost-efficient, highly scalable, and transformative for internal culture. But more importantly: people trust employees. They trust them more than corporate messaging. And in a world where authenticity drives attention, EGC gives brands something they can’t […]
October 13, 2025
Live-Action vs Animation: How to choose the right video style for your story
A Guide From the Click2View Team When you’re planning a video, the first creative decision usually comes down to live-action vs animation , or whether a mix of both is the right approach. It’s a choice that shapes tone, clarity, cost, and how your audience experiences the message. But it’s not always as straightforward as […]
October 7, 20258 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
The Staying Power of Content Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Did you know that global online content consumption for the average person reaches seven hours a day? This shows that content marketing is still relevant and has a place today. No wonder brands continuously churn out content to keep up with demand. But how can you do it right? […]
December 7, 2022
Content Strategies Compared
It’s not enough to simply create content and hope an audience finds it. Behind every successful piece of content is a well thought out content strategy. When it comes to content strategies there are prominent approaches – the 4-1-1, hero-hub-hygiene, and pillar content. How do you know which one will resonate with your audience? Let’s […]
November 30, 2022
Deepfakes, Elon, and the Future of Celebrity Endorsement
Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]
November 9, 2022
Creating evergreen content
Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. But in a digital age where we are constantly being bombarded with new information, it seems that trends come and go even quicker than before. How do you […]
September 7, 2022
TikTok: the end of Google’s reign?
If there ever were a synonym for ‘phenomenon’ in recent years, it would definitely be ‘TikTok.’ Those unfamiliar with the platform probably know it as the treasure trove of viral dance videos and occasionally political makeup tutorials. But when you consider that TikTok eclipsed Google as the site with the most traffic in August 2021, […]
July 20, 2022
Why you need a content calendar
In 1996, when the Internet was still in its infancy, Bill Gates wrote an essay entitled ‘Content is King‘, where he explained that content is how businesses make money on the Internet, just as it was in broadcasting. More than two decades on, the Internet has become part of our daily lives, and he was […]
July 13, 2022
The Consciousness As Content: Going Full Steam Meta In The Metaverse
As our present lives hurtle towards the reality of the metaverse, we should always remember that its development has always been one of a linear progression from all the technology humans have created to simulate a life outside of their own. While we’re still talking about it as if it’s such a foreign space, the […]
June 8, 2022
How should you present your next construction video?
Construction work is not something you can finish in a day. And most buildings are designed to have a life of a hundred years or more. Having a way to “immortalise” all this hard work and see a location transform to its full vision is important for the legacy of a building. In years past […]
April 20, 2022