Category: Uncategorized
Reaching Millennials and Gen Z audiences: How brands can earn attention without forcing it
Reaching Millennials and Gen Z has become one of the most discussed and most misunderstood challenges in modern marketing. These audiences are often described as impatient, distracted, or difficult to engage. In reality, they are highly selective, deeply informed, and quick to disengage from content that feels irrelevant or insincere. For brands, this means traditional […]
January 7, 2026
Evergreen content: How to create marketing assets that keep working long after you hit publish
Most content has a short shelf life. Evergreen content is designed to last. In a digital landscape dominated by trends, platform updates, and shifting algorithms, evergreen content plays a different role. Instead of chasing attention in the moment, it builds long-term value: driving traffic, trust, and leads long after publication. For brands, evergreen content isn’t […]
December 12, 2025
Guide To Repurposing Content: How To Extend Reach Without Creating More
Content repurposing exists to solve a very modern challenge: audience attention is fragmented, platforms behave differently, and no single format reaches everyone who might benefit from your ideas. Most organisations don’t have a content problem. They have a distribution problem. Teams publish thoughtful blogs, record insightful webinars, produce strong videos, and then move on to […]
November 12, 2025
What Makes A Great Case Study: How B2B Brands Turn Real Work Into Proof That Converts
Case studies are one of the most powerful tools in B2B marketing; and also one of the most misunderstood. On paper, they’re simple: a client, a challenge, a solution, and a result. In practice, many case studies fail because they read like polished summaries rather than convincing proof. A great case study doesn’t just describe […]
November 6, 2025
Design Thinking and Marketing: How Empathy Builds Better Content, Better Strategy, and Better Results
A practical guide from the Click2View team Design thinking isn’t a buzzword anymore; it’s become the quiet superpower behind the world’s most effective marketing teams. Not because someone stuck Post-its on a wall, but because brands that start with empathy make better decisions. They create content people actually want, avoid waste, and innovate without gambling […]
October 17, 2025
Employee-generated Content (EGC): A Guide To Authentic, Scalable Storytelling For Your Brand
Employee-generated content (EGC) is one of the most consistently effective ways to create authentic, human stories inside organisations. It’s also cost-efficient, highly scalable, and transformative for internal culture. But more importantly: people trust employees. They trust them more than corporate messaging. And in a world where authenticity drives attention, EGC gives brands something they can’t […]
October 13, 2025
Data Storytelling: How to Turn Numbers Into Narratives That Persuade
A guide written by the Click2View team Raw data on its own isn’t persuasive, it’s abstract. Stories alone aren’t trustworthy; they need evidence. Data storytelling brings the two together: the credibility of numbers + the emotion of narrative + the clarity of visuals. Everyone talks about “data-driven decisions,” but what people actually respond to are […]
October 10, 2025
Live-Action vs Animation: How to choose the right video style for your story
A Guide From the Click2View Team When you’re planning a video, the first creative decision usually comes down to live-action vs animation , or whether a mix of both is the right approach. It’s a choice that shapes tone, clarity, cost, and how your audience experiences the message. But it’s not always as straightforward as […]
October 7, 20258 Content Marketing Mistakes (and How to Fix Them)
TL;DR: 8 Content Marketing Mistakes (and How to Fix Them) Most content fails not because of poor tools or low budgets, but because of predictable strategic mistakes. Brands create stories nobody cares about, choose topics without a clear angle, tell good ideas badly, rely on generic visuals, force the wrong formats, over-polish instead of publishing consistently, overlook their most human stories, and dilute creative expertise through micromanagement. Fixing these issues doesn’t require perfection. It requires sharper validation, stronger framing, better storytelling structure, smarter format choices, consistent publishing habits, and trust in creative talent. Avoid these eight mistakes, and your content becomes clearer, more relevant, and far more effective.
October 3, 2025
Video Production Prices: A Practical Guide to Budget, Expectations, and Real Value
Budget conversations are never simple, especially when it comes to video production prices. Two projects can look wildly different yet cost the same, or look nearly identical yet require completely different budgets. That’s because video production isn’t a single process, but a combination of creative decisions, technical choices, people, time, and logistics all working together […]
September 29, 2025
The Click2View Inbound Marketing Guide
A guide by the Click2View Team Inbound marketing has been around for more than a decade, but in 2026, it’s more essential, and more misunderstood than ever. Search behaviour has changed, AI has rewritten the content landscape, and customer expectations have risen dramatically. Yet the core truth remains: brands grow when they earn attention, not […]
September 26, 2025
Tips for successful blog content: A practical guide for marketers
Blogging has changed dramatically over the last decade. A decade ago, you could publish a quick 600–800 word post with a few keywords and expect to rank. Blogging was fast, surface-level, and rewarded volume. Today, that same strategy barely moves the needle. Search engines now favour long-form, well-researched content, typically 1,800–2,500 words in length that […]
September 22, 2025