All Things Content Marketing
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The Algorithm and the Analog: Gen Z’s Fight for Human Connection
October 23, 2024Written by Duane Amor | Graphics by Yusak Prahadi Spend fifteen minutes with King Krule, and you’ll get a glimpse into the mind of Gen Z. His music, though modern, feels like a time capsule from the 1970s. Why? Because this generation, despite living in a hyper-digital age, is yearning for something more authentic, more real. It’s not […]
Continue readingEssential resources
A guide to marketing on China’s social media platforms
August 12, 2020
Memes are taking over the world
July 1, 2020
Can the internet finally solve your video problem?
May 12, 2020
B2B marketing in Asia: What’s the right social media platform?
December 18, 2019
Podcasts In Asia: How To Reach Millennials
October 16, 2018Popular articles
Say bye to open rates as a useful metric
June 16, 2021
A guide to the best platforms for remote video recording
October 28, 2020
Podcast: On Hollywood, Heroes, Content and CEOs
October 2, 2017
Streaming multi-camera Switcher Studio into a Zoom meeting
December 10, 2019More blogs
The subtle power of design for social media engagement
Written by Simon Kearney | Graphics by Yusak Prahadi One of the most interesting aspects of social media at the moment is the subtle power of design. Subtle design changes can have a massive impact on how content performs in the newsfeed. It’s not just about creating visually appealing content; it’s about understanding what resonates with your […]
September 10, 2024
Memes beat medals
Written by Simon Kearney | Graphics by Yusak Prahadi In the week following the end of the Paris Olympics, can you guess who Australians couldn’t get enough of among their Olympians and their record-breaking gold medal haul? Was it two-time gold winner canoeist Jess Fox? Or swimming sensation Ariarne Titmus? Of the 460 Aussie athletes who competed […]
August 28, 2024
Content pruning: When and how to remove decayed content
Written by Lee Way Lin | Graphics by Yusak Prahadi You must have heard about CNET’s controversial deletion of thousands of pages of content and old news last year, as well as the polarised commentary around the tech news giant’s decision. With Google’s roll-out of its revised algorithm, Panda 4.1 on 25 September 2023, numerous content sites noticed […]
August 13, 2024
The Beauty and Power of Small Creative Victories
Written by Simon Kearney | Graphics by Jonathan Joseph In the realm of creative work, especially the commercial side we do, we often encounter constraints that can feel like barriers. It can feel like losing control of our art.
April 16, 2024
Sending out an S.O.S.
Written by Simon Kearney | Graphics by Jonathan Joseph Each year I try to come up with a little mantra that we can use as a guide for our endeavours in the year ahead. For this one, I was inspired by something I read in a short story by Amy Hempel, an American writer who was popular in the 1980s.
March 27, 2024
When Citizens Become the Press
Written by Jeko Iqbal Reza & Andre Howson | Graphics by Jonathan Joseph For the longest time, the path to becoming an influential journalist hinged on working for an influential publication or media outlet. No more. Many are going straight-to-social as creator journalists.
March 13, 2024
Which channel are you ignoring at your peril?
Written by David Austin & Simon Kearney | Graphics by Yusak Prahadi YouTube has a much bigger and engaged audience than any other channel, yet few brands have a YouTube-first content strategy.
February 28, 2024
Don’t be a noob. Here’s how to avoid visual cliches and make your content stand out.
Written by Simon Kearney & Tim Colman | Graphics by Jonathan Joseph Have you ever come across a blog post about finance accompanied by a picture of a stack of coins or a piggy bank? Or an article about health and wellness with an image of a person running? Chances are you have. These are examples of visual cliches: images that are so overused they have become predictable and derivative.
February 6, 2024
Riding content waves in a post-viral world
Written by Simon Kearney | Graphics by Victor Goh German TikTok researcher Marcus Bösch wrote earlier this month that we’ve stepped into a TikTok-first, video-first internet landscape, where the traditional notions of virality are getting a makeover.
November 29, 2023
What makes a case study truly compelling
Written by Simon Kearney | Graphics by Yusak Prahadi The B2B case study is simultaneously the single most useful piece of content to win a sale and the most boring piece of corporate speak you’re likely to consume. By the time your customers have begun to read your case study, they’re usually on the cusp of buying. […]
November 15, 2023
Writing with Generative AI: Remixing words like beats
Written by Simon Kearney | Graphics by Yusak Prahadi Writing is rewriting, or so the adage goes. I’m starting to think that writing in the age of generative AI will be remixing as much as rewriting, in the way DJs transformed music, a new crop of writers will transform writing. The advent of generative AI is transforming […]
October 13, 2023
The Impact of AI and The Future of Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]
August 23, 2023