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Tag: What video format

How to use Google’s Micro-moments to create travel content

At Click2View we use a matrix that accurately matches micro-moments, which are the exact times you want to be connecting with your audience, with specific audience types. In this case for travel destination films.

May 20, 2017

What video format should I choose?

You’d think, wouldn’t you, that in this day and age such things were universal but sadly not. Android phones and iPhones often have different recomended aspect ratios. Without going through every single one, I would simply say this; Know where the film is going before you begin and your production company will be able to advise you about which format and aspect ratio to use. If you neglect this step it will cause you problems at the end of the project, and most likely lead to a falling out with the post-production team. It is a particular bugbear of theirs, take it from one who knows!

October 29, 2015