Tag: storytelling
Crafting your brand’s story
Written by Romario Kosasih | Graphics by Yusak Prahadi In today’s ever-competitive market, being relatable to your audience is essential. Doing so means your audience can picture themselves benefiting from and utilising your brand. This is why storytelling has become a vital ingredient in every marketing strategy. After all, people relate better to stories. Realising the importance of […]
January 11, 2023
Data storytelling: a weapon of mass persuasion?
Statistics and storytelling don’t intuitively go hand in hand, but the combination of art and science has been shown to effectively deliver compelling messaging where it counts. The vast variety of topics that can be told with data storytelling demonstrates the creative edge that seemingly cold and unfeeling numbers can give to your story. In […]
June 22, 2022
Great stories: The difference between success and failure
As brands enter the digital race, the content gap is growing. Their story and content efforts will forecast their survival. It took a while to find the gym, at the end of a corridor in a downtown mall known for its all-night bars. A group of 20-somethings in Lululemon gear wait outside for class, ignoring […]
July 7, 2020
The narrative power of corporate storytelling
While marketing metrics are still important, the heart of a company’s content marketing strategy should be its story. Storytelling has been a hallmark of the human experience since long before the invention of writing. But the power of narration goes beyond mere entertainment — it is a channel to share knowledge, values and culture with […]
June 10, 2020
What digital content marketing strategy should an SME have?
With the ongoing pandemic, digital content marketing strategies become ever more crucial in ensuring business continuity. Industries that traditionally relied on face-to-face meetings and events to generate leads will now have to work out alternative marketing strategies. One of the key factors to a brand’s resilience will be its adaptability. Now is the time to […]
May 15, 2020
Telling stories with data
Data storytelling is not a new practice, but it’s one that could be better understood. Our CEO, Simon, spoke to Domo’s Brent Dykes at RISE 2019 to find out more. Storytelling may seem at odds with the numbers-driven world of data. But they can work together to create a compelling yet informative story. Just look […]
April 9, 2020
Click2View Does Ad:Tech ASEAN
Earlier this month the Click2View team went along to Ad:Tech ASEAN to soak up the pulse of the region’s digital marketing industry. With lots of hustle and bustle down at Suntec Exhibition Centre, we soaked up lots of knowledge and met some very interesting folks. All the while we were tweeting and vining both in […]
July 24, 2014