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Tag: podcast

Redefining authorship with AI writing tools

The writing industry has been around for centuries, and it’s a tough business — until now. With AI tools like OpenAI’s GPT-3 that have the ability to produce coherent text and others that can even write lines of code, technology is creating new realms of possibilities. While it’s not likely that human writers are going […]

June 29, 2022

A guide to marketing on China’s social media platforms

Looking to break into the Chinese market? Here’s the lowdown on the biggest social media platforms in China right now. China is the biggest social media market in the world, with over 926 million social network users in 2020. If you’re looking to reach young Chinese, the usual Facebook, Instagram, and Twitter aren’t going to […]

August 12, 2020

Podcast is growing

From small talk to mass market, podcasting is becoming mainstream People have been calling podcasting the next big thing for years. We can finally say they’re right. More than half of Americans have now listened to a podcast and about 1 in 4 are tuning in weekly. Let’s put these numbers in context. A single […]

March 16, 2020

Podcast: On Hollywood, Heroes, Content and CEOs

Miguel Bernas of Mediacorp was my guest on Click2View’s inaugural podcast, and we explored the need for brands to create transmedia content (which I’m sure used to be multi-media). And how Hollywood has shown the way on this. We also looked at how Hollywood character types should be a serious consideration in telling your brand story. And how […]

October 2, 2017