The Rise of TikTok

Brands, it’s time to come on board the TikTok trend. Ever wondered what’s with the hype over the “Roxanne” dances? Or felt confused over the meme-ification of Fei Yu-Ching’s “Yi Jian Mei”? These are songs that went viral on TikTok, a short-form video app that has been gaining traction since 2018. TikTok is particularly popular […]