Category: Uncategorized
LinkedIn: Best Practices
How do you market yourself and your brand on LinkedIn? Here’s a list of the best practices for all LinkedIn content types, from media buying tips to crafting thought leadership pieces. LinkedIn is a networking platform for professionals to exchange information, search for new opportunities, and improve their careers. According to Business Insider Intelligence ‘Digital […]
August 19, 2020
Why digital amplification matters in your content strategy
In a competitive content marketing industry, organic traffic alone might not be sufficient to drive conversions these days — it’s time to amplify your content digitally. Hi, I’m Erik Magelssen and I’m the Digital Content Director at Click2View. The phrases ‘digital amplification’ and ‘social media amplification’ get thrown around quite often in the world of […]
August 5, 2020
Game Changer or Game Over? Get Ready for GPT-3
As AI gets increasingly advanced, with the ability to write coherent text and even code, should content creators fear being rendered obsolete in the years to come? If you hang out on the fringes of the Internet you may have seen very smart people losing their minds over something called GPT-3. GPT-3 is an artificially […]
July 29, 2020
The Rise of TikTok
Brands, it’s time to come on board the TikTok trend. Ever wondered what’s with the hype over the “Roxanne” dances? Or felt confused over the meme-ification of Fei Yu-Ching’s “Yi Jian Mei”? These are songs that went viral on TikTok, a short-form video app that has been gaining traction since 2018. TikTok is particularly popular […]
July 29, 2020
A digital transformation fuelled by changing consumption patterns
The pandemic is changing consumption patterns in Southeast Asia and is speeding digital transformation. We’re already midway into 2020, and consumer behaviour is changing — enabled largely by tech solutions. A recent Ipsos survey revealed the changing patterns of consumption stemming from a shift in consumer lifestyle preferences. It’s clear that the sectors that thrive […]
July 22, 2020
How to use video and social media for your business
We look at the opportunity for video marketing and the social media platform to best suit your needs. Are you finding it difficult to create enough content to meet the demand from and for your business? To make things worse, the landscape for social media — where you share this content — is evolving even […]
July 15, 2020
The Top 7 Content Types to Try in 2020
Welcome to the vast landscape of content marketing — here’s a roundup of the most popular types. Content marketing covers a wide range of mediums from articles to animation videos. But how do you tell what type of content is appropriate for your brand? Here are 7 different content formats you can explore when crafting […]
July 15, 2020
Great stories: The difference between success and failure
As brands enter the digital race, the content gap is growing. Their story and content efforts will forecast their survival. It took a while to find the gym, at the end of a corridor in a downtown mall known for its all-night bars. A group of 20-somethings in Lululemon gear wait outside for class, ignoring […]
July 7, 2020
Enhance the webinar experience with OBS and Streamyard
Click2View’s lead producer Alex Chua demonstrates how to use platforms Streamyard and Open Broadcaster Software to create a custom look for your virtual events. The post-pandemic future is digital, especially when it comes to events. To keep things onscreen fresh for the audience, event organisers are turning to online tools such as Streamyard and Open […]
July 1, 2020
Don’t mention the pandemic!
With the current situation, we all need to be a little more careful when it comes to wording our ads. “Fake news”. Everyone has heard of the term, particularly since it was used by President Donald Trump during and after his presidential campaign. While Trump was referring to negative press of himself, “fake news” today […]
June 24, 2020
Personal media brands are taking over the industry
Will personal media brands spell the beginning of the end for traditional media hubs? Today’s digital lifestyle has fragmented the old media landscape. Throw a pandemic into the mix and these changing patterns of consumption might just spell doom for traditional media giants. Although almost every industry is currently facing layoffs due to COVID-19, journalism […]
June 17, 2020
Refresh Your Visuals With These Animation & Motion Graphic Trends
Motion graphics and animation are powerful marketing tools, especially as an alternative to live video productions. Here are some of the biggest trends in the industry in 2020. Reeling from the impact of the ongoing COVID-19 pandemic, the media & entertainment industry has been massively affected. Many movies and TV show productions are being put […]
May 27, 2020