Category: Uncategorized
Personal media brands are taking over the industry
Will personal media brands spell the beginning of the end for traditional media hubs? Today’s digital lifestyle has fragmented the old media landscape. Throw a pandemic into the mix and these changing patterns of consumption might just spell doom for traditional media giants. Although almost every industry is currently facing layoffs due to COVID-19, journalism […]
June 17, 2020
The narrative power of corporate storytelling
While marketing metrics are still important, the heart of a company’s content marketing strategy should be its story. Storytelling has been a hallmark of the human experience since long before the invention of writing. But the power of narration goes beyond mere entertainment — it is a channel to share knowledge, values and culture with […]
June 10, 2020
Refresh Your Visuals With These Animation & Motion Graphic Trends
Motion graphics and animation are powerful marketing tools, especially as an alternative to live video productions. Here are some of the biggest trends in the industry in 2020. Reeling from the impact of the ongoing COVID-19 pandemic, the media & entertainment industry has been massively affected. Many movies and TV show productions are being put […]
May 27, 2020
Why is content consistency so difficult to achieve?
Consistency across branded content should be simple and front of mind for all marketers. For some reason though, it’s hard or near impossible to achieve. Why is the most mundane trait of content creation — consistency — the most difficult to achieve, despite being fundamental to content success? Are brands functionally unable to run consistent […]
May 27, 2020
Design thinking your content
How do you encourage innovative thinking and creative problem solving when it comes to your content strategy? As a business, you’re always looking for ways to better identify, understand and meet the needs of your clients. However, if you only look at a problem from the point of view of a business owner, you’ll miss […]
May 20, 2020
Ignore the media, Influencers are here to stay
Influencers were getting a bad rap for a bit, but it seems they will continue playing an important part in marketing strategies. Social media celebrities have been in the news for the wrong reasons lately, triggering some media speculation that the era of the Influencer is over. The argument goes something like this. Companies are […]
May 20, 2020
What digital content marketing strategy should an SME have?
With the ongoing pandemic, digital content marketing strategies become ever more crucial in ensuring business continuity. Industries that traditionally relied on face-to-face meetings and events to generate leads will now have to work out alternative marketing strategies. One of the key factors to a brand’s resilience will be its adaptability. Now is the time to […]
May 15, 2020
Safety first: How to shoot videos during COVID-19
With daylight in sight in terms of easing COVID-19 restrictions, production companies have been working hard on what constitutes a ‘safe shoot’. COVID-19 may change the way on-location filming is done forever. It forces a look at who is actually necessary ‘on-location’ and surprisingly the director and client are chief among those who don’t need […]
May 12, 2020
Run your content marketing with the power of a dynamic newsroom
Content marketing and journalism may be different beasts, but they have a lot more in common than you might think. With work drying up in newsrooms, many journalists have found themselves in marketing teams. That includes some of us here at Click2View who have forged successful journalism careers before becoming content marketers. And there’s no […]
May 5, 2020
The future of work in a post-pandemic world
Life won’t be the same, but here’s what we can look forward to. China was the first country to emerge from the COVID-19 pandemic and people there are finally returning to work. But after spending weeks experimenting with remote working, not everyone is in a hurry to return to the office. Microsoft says the number […]
April 27, 2020
From Good To Great: Lessons From A Popular Podcaster
A niche media sector is now mainstream — here’s how podcasts are taking over the world. What does it take to make a good podcast? Is it a host that’s wickedly funny and relatable? Is it engaging content that keeps the listeners hooked? Or maybe some robust sound production to bless the ears of the […]
April 27, 2020
Online Events: The New Normal
Forced to rethink the ways in which we work and live, here’s how companies are embracing new technologies in these difficult times. Many activities in the real world have ground to a halt as a result of the COVID-19 pandemic. With social distancing the new norm, physical events are clearly a no-go for the foreseeable […]
April 22, 2020