Written by Duane Amor | Graphics by Yusak Prahadi
Spend fifteen minutes with King Krule, and you’ll get a glimpse into the mind of Gen Z. His music, though modern, feels like a time capsule from the 1970s. Why? Because this generation, despite living in a hyper-digital age, is yearning for something more authentic, more real.
It’s not an anomaly, either. The lo-fi aesthetic is everywhere you look.
This group embraces imperfection. They largely reject the glossy, overproduced aesthetics that flooded the early days of social media. In a world full of high-definition fakery, lo-fi brings a sense of nostalgia and tangibility. It’s no wonder Instagram, built on the premise of lo-fi filters, became such a massive success.
There’s this lazy stereotype that the younger generation is glued to their screens, shallow, and disconnected. But here’s the paradox: they’ve got more ways to connect than any generation before them, yet they often feel more isolated. The internet, which should be a bridge, often feels more like a wall. Algorithms push content, but they don’t foster true relationships. Sure, they’re always “online,” but how often are they really connecting?
Despite being digital natives, they are desperate for something that feels real. Pets, nature, anything that doesn’t come with a glitch or loading screen. Ever wonder why animal videos are so popular? It’s not just for the laughs—it’s because they’re a reminder of something genuine in a world that’s increasingly artificial.
In an era where so much can be faked, the truth stands out. And it’s analog. Despite their digital roots, they value what can’t be replicated by a filter or algorithm. Authenticity has never been more important. It’s what cuts through the noise. They may be surrounded by tech, but they know when something’s real—and they know when it’s not.
This is the most overstimulated generation in history. Information overload is the new normal. Communities splinter into ever-smaller groups, each with its own influencers, memes, dramas, and rituals. These influencers are the new celebrities, shaping culture and identity. They hold communities together through shared experiences, whether that’s a viral video or a trending meme.
Privacy is a luxury they’ve never really known. One misstep, and you’re a viral sensation—whether you like it or not. Every moment, every action, can be captured and broadcast to the world in seconds. Life moves faster, and with it, the stakes have never been higher. One viral video could make you famous. Or ruin your life.
In time, this cohort will probably be seen as the last generation to grow up before AI takes over much of daily life. They’re living on the edge of an era where technology replaces human thought. They’re the last to do things themselves, to interact with unfiltered content, and to live without AI-driven avatars standing in for them.
In a world of deepfakes, AI, and digital avatars, the question of what it means to be human is more relevant than ever. This means a focus on authenticity—something that can’t be faked, filtered, or bought. In a time when reality is easily manipulated, the raw, unpolished moments of life are what stand out. This is what they seek, and it’s something no technology can replace.
Life may be more confusing, but in the chaos, Gen Z is reminding us that some things—truth, authenticity, connection—are timeless. Even as the world changes, these core human needs remain the same. And in a fragmented, overstimulated world, they’re more important than ever.
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