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Tag: Storytelling ROI

Storytelling is more about Brand building, PR and CSR than ROI – Steve Clayton; Microsoft Stories.

By Simon Kearney, CEO MICROSOFT has adopted an editorial code of ’no bullshit, no corporate speak, no rockstars, (and) no platitudes’ for its ground-breaking exercise in brand story-telling, Microsoft Stories, according to the company’s chief storyteller and general manager of image and culture, Steve Clayton. Ahead of his breakfast appearance in Singapore tomorrow for BritCham, Clayton […]

December 7, 2015