Tag: SEO
Content pruning: When and how to remove decayed content
Written by Lee Way Lin | Graphics by Yusak Prahadi You must have heard about CNET’s controversial deletion of thousands of pages of content and old news last year, as well as the polarised commentary around the tech news giant’s decision. With Google’s roll-out of its revised algorithm, Panda 4.1 on 25 September 2023, numerous content sites noticed […]
August 13, 2024
A Beginner’s Guide to Black and White Hat SEO
With Google’s search engine being the most used globally, appearing on the first page is crucial for every business. After all, don’t we rarely look past the first page? Appearing on it will lead to higher engagement and possibly sales. So, how does one become the first business to appear on Google? Through SEO, of […]
March 23, 2022
Content best practice: earning respect and trust
Why it is important to focus on earning your audience's respect and trust.
September 5, 2017