Tag: Memes
Meme Marketing: How Brands Can Participate in Internet Culture Without Looking Try-hard
Memes are no longer a niche internet joke. They’ve become one of the fastest and most effective ways people communicate ideas, emotions, and opinions online. For brands, this raises an uncomfortable question: Should we be doing meme marketing too? The answer isn’t a simple yes or no. Meme marketing can be powerful, but it’s also […]
January 16, 2026
Memes beat medals
Written by Simon Kearney | Graphics by Yusak Prahadi In the week following the end of the Paris Olympics, can you guess who Australians couldn’t get enough of among their Olympians and their record-breaking gold medal haul? Was it two-time gold winner canoeist Jess Fox? Or swimming sensation Ariarne Titmus? Of the 460 Aussie athletes who competed […]
August 28, 2024