loader loader

Tag: creative director

Is Idleness the Greatest Commodity?

Think of the technological innovations that would never have been invented if we weren’t so inherently lazy. The TV remote, the email, the Segway and Pizza delivery. The entire computer age has been a sort of ‘gold rush’ to the rich seam of idleness that was just waiting to be worked. Nowadays inventions are actually […]

March 2, 2014