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Tag: content marketing strategy

Why is content consistency so difficult to achieve?

Consistency across branded content should be simple and front of mind for all marketers. For some reason though, it’s hard or near impossible to achieve. Why is the most mundane trait of content creation — consistency — the most difficult to achieve, despite being fundamental to content success? Are brands functionally unable to run consistent […]

May 27, 2020

Ignore the media, Influencers are here to stay

Influencers were getting a bad rap for a bit, but it seems they will continue playing an important part in marketing strategies. Social media celebrities have been in the news for the wrong reasons lately, triggering some media speculation that the era of the Influencer is over. The argument goes something like this. Companies are […]

May 20, 2020