Tag: content marketing practices
Tips for successful blog content: A practical guide for marketers
Blogging has changed dramatically over the last decade. A decade ago, you could publish a quick 600–800 word post with a few keywords and expect to rank. Blogging was fast, surface-level, and rewarded volume. Today, that same strategy barely moves the needle. Search engines now favour long-form, well-researched content, typically 1,800–2,500 words in length that […]
September 22, 2025
The Pros and Cons of DIY Content Marketing
Should you try content marketing on your own? Here are some tips and tricks. If you’re reading this, you’re probably already familiar with content marketing and how it can help you raise brand awareness. Content marketing is cost-effective in the long run as good content marketing helps you build a strong relationship with your customers […]
August 26, 2020
LinkedIn: Best Practices
How do you market yourself and your brand on LinkedIn? Here’s a list of the best practices for all LinkedIn content types, from media buying tips to crafting thought leadership pieces. LinkedIn is a networking platform for professionals to exchange information, search for new opportunities, and improve their careers. According to Business Insider Intelligence ‘Digital […]
August 19, 2020
Great stories: The difference between success and failure
As brands enter the digital race, the content gap is growing. Their story and content efforts will forecast their survival. It took a while to find the gym, at the end of a corridor in a downtown mall known for its all-night bars. A group of 20-somethings in Lululemon gear wait outside for class, ignoring […]
July 7, 2020