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Tag: Brand building

Brand Identity Crisis, or Cosmetic Surgery?

It’s an age-old belief that changing the very foundation of your identity is the first step to radically changing people’s perceptions of you. It’s pretty clear that major risks are involved when renowned companies and brands are concerned. We’ve seen companies redesign their logos in favour of a more simplistic look and feel, but what […]

April 27, 2022

Storytelling is more about Brand building, PR and CSR than ROI – Steve Clayton; Microsoft Stories.

By Simon Kearney, CEO MICROSOFT has adopted an editorial code of ’no bullshit, no corporate speak, no rockstars, (and) no platitudes’ for its ground-breaking exercise in brand story-telling, Microsoft Stories, according to the company’s chief storyteller and general manager of image and culture, Steve Clayton. Ahead of his breakfast appearance in Singapore tomorrow for BritCham, Clayton […]

December 7, 2015