Tag: artificial intelligence
Redefining Authorship in the Age of AI Writing Tools
AI writing tools are now embedded across the entire content creation process, from ideation and drafting to editing and repurposing. For writers and organisations, this raises a practical question, not just a philosophical one: If AI helps write the content, who is responsible for it? This guide explains how authorship is changing, what still stays […]
January 13, 2026
The Impact of AI and The Future of Marketing
Written by Romario Kosasih | Graphics by Yusak Prahadi Artificial Intelligence won’t steal your job, yet, someone using it will. That was one of the conclusions of the latest Content Conversations event in Singapore, produced by The Content Marketing Association Asia and sponsored by Click2View. We heard from Yvonne Januschka, Vice President of Shutterstock APAC, and Joshua Wong, […]
August 23, 2023
AI Powered People
Written by JD Chua | Graphics by Yusak Prahadi Read the title again and give it a thought. From a simple program where we can pilot a spaceship to fire upon descending aliens (that somehow have an invading strategy involving perfectly lined formations) to an advanced one that can do your homework, we are currently being rapidly […]
May 3, 2023
Deepfakes, Elon, and the Future of Celebrity Endorsement
Written by Kris LeBoutillier | Graphics by Yusak Prahadi We see Tesla CEO and Twitter owner Elon Musk, tied up with heavy rope in a dank basement. His voice sounds authentic, his face looks like Elon. And it sounds like he’s promoting a short-term investment strategy in rental properties? Is he being coerced? Is this […]
November 9, 2022
Writing and Illustrating with an AI
Written by Simon Kearney | Edited by Tim Colman | Graphics by Yusak Prahadi Given where we’re at with AI writing and illustration tools, I think it likely that if the machines take over, it won’t be like the Terminator movies with guns and coercion. The machines will win us over with content marketing and […]
November 2, 2022
Game Changer or Game Over? Get Ready for GPT-3
As AI gets increasingly advanced, with the ability to write coherent text and even code, should content creators fear being rendered obsolete in the years to come? If you hang out on the fringes of the Internet you may have seen very smart people losing their minds over something called GPT-3. GPT-3 is an artificially […]
July 29, 2020