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Tag: A Great Example of Content Marketing in Singapore

A Great Example of Content Marketing in Singapore

By Tom Radford, Director of Innovation How to get Content Marketing right in Asia Red Cross Connection/Your blood Saves lives A winner at the 2015 Loyalty and Engagement Awards, this campaign works because it takes the emphasis away from blood donation and focuses on the outcomes of this work. It also pulls at the heartstrings […]

November 19, 2015