Client: Medtronic
Project Title: Launch video for a new Medtronic XtraCare business unit
BACKGROUND
Medtronic has been in the field of medical devices and equipment for a long time. Hospitals around the world face the challenge of failing medical devices and non-centralised repair and maintenance service. With this in mind, Medtronic launched a unified Pan-Medtronic XtraCare service & repairs offering to continuously support hospitals and patients.
BRIEF
Create a short and impactful launch video telling a story of a new XtraCare business unit to show Medtronic APAC employees its commercial & branding prospects. The key message: the new business unit will help to increase customer satisfaction around the world and increase revenue.
RESPONSE
Within a tight two-week deadline, we created a 60-sec animation featuring a cute XtraCare robot character representing new offering, helping to maintain equipment, drive revenue and keep customers happy.
Watch the full video here:
OUTCOME
The launch video was shown to more than 10,000 Medtronic APAC employees during the annual kick-off meeting, and received great feedback and team excitement for the new initiative.
