A podcast on policy issues in Asia and around the world

Client: Lee Kuan Yew School of Public Policy

Project: Global-is-Asian Foreseeable Podcast

BACKGROUND

The Lee Kuan Yew School of Public Policy (LKYSPP) is an autonomous postgraduate school of the National University of Singapore, consistently ranked as the #1 school in Asia. Its mission is to be the leading global public policy school in Asia, developing thought leadership, improving governance standards, and transforming lives for a more sustainable world. 

BRIEF

To achieve these goals, LKYSPP has created Global-is-Asian (GIA), the school’s flagship digital content platform focusing on policy issues in Asia and globally. But from international relations to inequality or water policy, how can an institution like LKYSPP leverage on their faculty — some of the brightest minds in the world — to share their expertise with the general public? 

For that, LKYSPP approached Click2View to help develop a comprehensive content strategy that would cement their standing as a global thought leader. Beginning with just articles and infographics, we have worked with LKYSPP to grow GIA into a full-fledged multichannel content hub  — culminating in its own podcast series called the Foreseeable podcast.

RESPONSE (incl. links)

In searching for the right topic to cover in the podcast, we keep up with current world news and global affairs so that the podcast topic is timely and a direct commentary on current affairs. We worked closely with LKYSPP to develop suitable topics and a possible list of faculty to come on and guest on the show. 

Prior to every recording, a list of guiding questions is carefully developed by our editorial team, backed by meticulous research into the guest speaker’s area of research, expertise and interest.

Most episodes run for 20 to 30 minutes, allowing space for an in-depth discussion without losing the attention of listeners. In a conversational style hosted by our Editorial Content Director, David Austin, guests share their thoughts and opinions and foresee what the future looks like with regards to the topic at hand.

Some of the esteemed guests that have come on include Singaporean diplomat Kishore Mahbubani, three-time Pulitzer Prize winner Thomas Friedman, Minister of Health Ong Ye Kung, and the school’s Dean and Li Ka Shing Professor in Economics Danny Quah.

Given the rise of podcast listeners during lockdowns, we have managed to expand the Foreseeable podcast series to over twenty episodes and it’s still going strong. 

OUTCOME

Published natively on the GIA platform, the podcast attracted a sizable unique audience of 550 listeners, with 6,457 downloads. Where else would it be possible to have such influential thinkers share their thoughts about the current state of the world so candidly?

Debunking the misconception that Singaporeans are politically-apathetic, this podcast was also visionary in that it facilitated an open discussion in the public sphere about the numerous global issues of our day.

It is also available on Spotify and Apple Music.

Check out our showreel here: