Click2View has bagged its first award this year, winning a bronze award for “Best Employee Engagement Strategy” at the Loyalty & Engagement Awards last week hosted by Marketing Magazine. The winning entry was an internal communications strategy for Visa that leveraged Employee Generated Content (EGC), a methodology to create engaging and authentic content using employee teams as film-makers.
To find out more about EGC, click here or watch this short video below that explains the concept and also offers a few helpful tips for those wishing to participate in EGC projects in the future.