Click2View appoints scripted content director to grow scripted video business

B2B content marketing agency Click2View has appointed Artur Akhmetzyanov as head of scripted video for Asia-Pacific (APAC).

Prior to his new role, he served as Click2View’s commercial director for APAC.

In his new role, he will focus on growing the company’s scripted content business. As the winner of the Bangkok International Comedy Competition in 2018 and part-time stand-up, he will be utilising his commercial and creative skills writing and directing corporate films, animation videos and web commercials.

The role is based in Singapore but covers opportunities in other key APAC markets, including Hong Kong, China, Japan, South Korea, Australia and New Zealand. He reports to Click2View CEO Simon Kearney.

His recent projects portfolio includes AIA insurance’s online video campaign, which takes a humorous spin on the loss of productivity caused by employees calling in sick, or being otherwise unhealthy.

Artur Akhmetzyanov, Scripted Content Director, said: “I’ve been with Click2View for almost three years and I’m excited to shift into creative side of the agency business. I will keep selling ideas but now have a chance to bring them to life. New chapter, new creative horizons, new challenges. I’m ready to have some fun!”

Simon Kearney, CEO of Click2View, said: “Artur’s strong background in scriptwriting and storytelling means he knows how to engage audiences, as well as tie these stories to business objectives. With his focusing on the growth of our scripted content business, we can take offer clients a whole new avenue to reach, engage and convert audiences.”