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Workday HR & Inclusivity Panel

Client: Workday

Project Title: HR & Inclusivity Panel event coverage

BACKGROUND

One of Click2View’s largest clients, Workday is an on-demand financial management and human capital management software vendor. They provide real-time visibility into data and strive to equip their customers with the features, functions, and ability they need to keep ahead of company management.

BRIEF

Ever committed to further expanding their diversity and inclusion efforts, Workday organised a panel discussion with key industry experts to find out how they are doing to shape workforce cultures in order to build stronger employee engagement.

Our task? To film the entire discussion panel, and transform it into a variety of content deliverables: one full length panel video, one panel highlights video, eight cut down panel videos, one trend report, a couple of social assets like teasers for the videos, still image and copy posts, and even a podcast. 

RESPONSE

Considering the scale of the events, the first thing we did was to build a comprehensive master checklist to determine the workflow required from start to finish. By organising the tasks to be completed according to the event’s deliverables, we were able to divide and conquer — everyone knew what they had to do, and when.

Full panel discussion video

 

 

Shorter panel videos

 

Vox pops

 

 

Podcast

 

 

Whitepaper

 

OUTCOME

The content coverage for the Singapore panel can be viewed here. Similar content-first events were held in KL and Sydney and were successfully used to drive awareness and leads.