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Prudential Thought Leadership & Innovation Retainer

Client: Prudential

Project Title: Thought Leadership & Innovation Multimedia Content Retainer

BACKGROUND

Prudential Singapore is one of the top insurance companies in the nation, offering products in protection, savings and investment. Click2View has been working with Prudential for the past few years, building up their content strategy with an array of articles, live videos and animation work.

BRIEF

Prudential enlisted Click2View’s expertise to help them craft a diverse portfolio of content to showcase how they have been transforming within their business to develop innovative solutions for its clients, while putting their employees first. 

The aim was to strengthen Prudential’s position as a thought leader in the life insurance space and as an employer.

RESPONSE

As part of the content strategy, Click2View formulated a series of stories that were centred around their core leadership team, because we believe such stories are opportunities for the various leaders to share their wealth of knowledge with the public.

 

Armed with a comprehensive list of interview questions, our editorial team personally conducted interviews with the Prudential leaders to find out more about their area of expertise. Articles were then crafted in their voice and touched on topics that relate to health and wellness and the role insurers can play in alleviating woes.

Take a look at one of the articles where we spoke to Dr Sidharth Kachroo on the importance of being proactive about health and how insurers can help.

 

 

In order to highlight the fresh, progressive ideas that are part of the future as envisioned by Prudential, we used videos to demonstrate how they are refining their products and services with smart data and AI tools — this animation showcases their preventative healthcare solutions.

 

 

We also filmed two CEO wrap-up videos featuring Prudential CEO Dennis Tan to round off the company’s achievements for the year. Separately, another animated health wrap video was also created (in both 16:9 and 1:1 formats) to showcase how they have helped safeguard the health of their clients in 2020.

 

 

OUTCOME

Apart from being featured on the main Prudential website, the articles and videos are also published across Prudential’s social media pages. 

What started out as a 6-month-long agreement in 2019 ended up being renewed for 2020 and 2021, but for a full year’s worth of content instead spanning across various categories like articles, videos, illustrations, newsletters, and more.