Infeed video has been the biggest innovation in online video since YouTube. Facebook, Instagram and now LinkedIn self-playing videos without audio have changed the way we not only consumer video but the way we make it too.
It has created whole new genres such as Buzzfeed’s Tasty videos. Text on the screen has become incredibly important as most people watch with the audio off. Video has become as much part of the feed as memes.
In a commercial sense we believe that people buy from people, and the best way to express your personality online quickly is with infeed video.
The Instagram series, Humans of New York, inspired us initially to create #people video stories for one of our clients, Mediacorp. We have subsequently made one for inner-city bar and restaurant Club Street Social and we’re rolling it out in a more B2B setting for another client.
Here’s one in the series we created for Mediacorp, Singapore’s national broadcaster, for use on Instagram.
Ever wonder what is a memorable moment in a journalist’s life? Olivia Siong, Senior Journalist, Channel NewsAsia, shared, “One of my favourite parts of being a reporter is that I’m able to experience different things all the time. No day is the same!” (@channelnewsasia) #mediacorp#mediacorplife#mediacorpcampus#mediacorpstories#mediacorptv#singapore #careers#channelnewsasia#mediacorplife #news #newsroom #broadcast #broadcasting