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Medtronic XtraCare

Client: Medtronic

Project Title: Launch video for a new Medtronic XtraCare business unit

BACKGROUND

Medtronic has been in the field of medical devices and equipment for a long time. Hospitals around the world face the challenge of failing medical devices and non-centralised repair and maintenance service. With this in mind, Medtronic launched a unified Pan-Medtronic XtraCare service & repairs offering to continuously support hospitals and patients.

BRIEF

Create a short and impactful launch video telling a story of a new XtraCare business unit to show Medtronic APAC employees its commercial & branding prospects. The key message: the new business unit will help to increase customer satisfaction around the world and increase revenue.

RESPONSE

Within a tight two-week deadline, we created a 60-sec animation featuring a cute XtraCare robot character representing new offering, helping to maintain equipment, drive revenue and keep customers happy.

 

Watch the full video here:

OUTCOME

The launch video was shown to more than 10,000 Medtronic APAC employees during the annual kick-off meeting, and received great feedback and team excitement for the new initiative.