Client: Ben & Jerry’s
Project Title: Ben & Jerry’s Social Media Case Study
BACKGROUND
One of the most recognisable brands around, Ben & Jerry’s is an iconic Vermont-based ice cream parlour chain, known for their creatively-named flavours.
BRIEF
To engage their social audiences, Ben & Jerry’s enlisted our help to launch a campaign centered on adulting and how to cope with it (with ice cream of course!).
RESPONSE
We created a series of gifs and videos that were published on Facebook, designed especially for the mobile feed. Since they’re is known for their creativity, we also played with Ben & Jerry’s great universe to create videos introducing new flavours and delivery options.
OUTCOME
Take a look at this case study we did of the entire campaign:
