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Ben & Jerry’s Creative Facebook Campaign

Client: Ben & Jerry's

Project Title: Ben & Jerry's Social Media Case Study

BACKGROUND

One of the most recognisable brands around, Ben & Jerry’s is an iconic Vermont-based ice cream parlour chain, known for their creatively-named flavours.

BRIEF

To engage their social audiences, Ben & Jerry’s enlisted our help to launch a campaign centered on adulting and how to cope with it (with ice cream of course!). 

RESPONSE

We created a series of gifs and videos that were published on Facebook, designed especially for the mobile feed. Since they’re is known for their creativity, we also played with Ben & Jerry’s great universe to create videos introducing new flavours and delivery options.

OUTCOME

Take a look at this case study we did of the entire campaign: