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2021 Market Outlook

Client: Eastspring Investments

Project Title: Animated 2021 market outlook video

BACKGROUND

Eastspring Investments is the Asian asset management business of Prudential plc, providing a range of investment solutions. Every year they publish their annual market outlook with investment predictions and trends.

BRIEF

After our successful pilot animated outlook video in 2020, we were asked to create another outlook video for 2021. However, the client wanted to take a slightly different approach this year – more funky and less “cute”.

RESPONSE

We decided to move away from a character animation and chose a more minimalist stylish art direction with focus on lines, geometric shapes, light and grainy texture.

 

Here is the result:

OUTCOME

Outlook video was published on the Eastspring Investments’ website and distributed on LinkedIn and Facebook, helping to drive awareness and encouraging viewers to learn more. We also made two localised versions for Hong Kong and Taiwan markets.