Blog

02

2017

Oct

Podcast: On Hollywood, Heroes, Content and CEOs

Miguel Bernas of Mediacorp was my guest on Click2View's inaugural podcast, and we explored the need for brands to create transmedia content (which I'm sure used to be multi-media). And how Hollywood has shown the way on this. We also looked [...]

05

2017

Sep

Content best practice: earning respect and trust

I saw a quote the other day from the founder of a very successful American SEO company that offers a useful insight on how to deliver best practice in content marketing.  "The best way to sell something: Don’t sell anything. Earn the awareness, respect and [...]

29

2017

Aug

It is important to get your content started with some strategy

By Simon Kearney, CEO and editor-in-chief Ifyou read Gary Vaynerchuk, which you probably should, the trick to succeeding in content is just starting. And he’s absolutely right. When he gets down to explaining his view, there are a few strategy basics he talks about - [...]

15

2017

Aug

Click2View Honoured Again for Visa Solo Traveller Series

Click2View has been declared a finalist in the prestigious international Content Marketing Awards (CMAs) for its multi-award video series Solo Traveller for Visa. The CMAs are the leading international awards for corporate content creation and distribution. They recognise the best content marketing projects, agencies and [...]

14

2017

Aug

In-house versus outsourcing: the great content debate

The in-house versus outsourcing debate in content is like political parties duking it out over who has supremacy in a two-party system. One will gain the ascendancy for a time, and then the other. They both exist in a fierce equilibrium. If everything was outsourced [...]

20

2017

May

How to use Google’s Micro-moments to create travel content

By Simon Kearney, CEO Travel is a must-have experience in the 21st Century and destination videos are becoming increasingly important. Not just for tourism generally, but for all the associated businesses involved in tourism. Visa Solo Traveller series, is a [...]

19

2017

May

Co-founder Neal Moore Departs after nearly seven years

By Simon Kearney, CEO TODAY is a sad day as our co-founder Neal Moore finishes full time at Click2View. Neal has sold his 50 per cent share of the company to my friend, businessman, James Ient. Neal, was [...]