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The importance of illustrations and animation in content marketing

What’s the best way to capture the hearts of a generation that thrives on visuals? With illustrations and animations. Visual content marketing has been on the rise for a few years now. In 2020, 88% of content marketers said that [...]

The benefits of carousels

How do you catch the attention of a digital generation that’s addicted to scrolling? By letting them scroll — through a carousel. Carousels have been growing in popularity. First Facebook, then Instagram, and most recently Twitter — multiple social media [...]

World Economic Forum 2021

For the second time in its 50-year history, the World Economic Forum will be held outside Davos — in Singapore. What does this mean for us content marketers? With the year we’ve just had, it would be great to see some cooperation amongst all [...]

Predicting the Top Content Marketing Trends in 2021

Take a look into our crystal ball. Here’s what we think is in store for content marketing in 2021. It’s been a long year, and thankfully 2020 is finally coming to an end. We can’t be sure when the virus will be gone, or [...]

What it’s really like to shoot sports car content

We’ve had the chance to create great content with some of the best sports cars in the world — here’s how it went. Over the years, we’ve been involved in many different projects with all types of clients and products. But there’s nothing quite [...]

The life of a tech-taker

After a year of tech virtualisation like nothing we’ve seen before, are we any better off? Technology no longer supplements real-life interactions. Roles have been reversed for a good part of this year (2020). It feels as if reality now supplements our virtual interactions.With [...]

A whole new (omni-channel) world: creating cross-platform content

Are your customers multi-taskers? Lead them through a seamless journey with omni-channel content. For many of us, owning multiple devices and using them at the same time is not uncommon in the slightest. How many times have you caught yourself browsing social media on [...]