Blog

Podcasts In Asia: How To Reach Millennials

The latest podcast stats prove there’s a growing interest in long-form, detailed content. Edison Research has found 64% of Americans understand the term "podcasting" with 26% of the population listening to podcasts monthly. This means about 73 million people tuning in monthly. These figures [...]

Best Branded Content: AI perfumes, Starbucks conquers Italy and small business stories

We dig out the week's best brand content, so you don't have to. Check out the best branded content from the week of 17 September 2018. Global Artificial intelligence (AI) can be an abstract concept. For a perfumer, it [...]

Best Branded Content (Week of 10 Sept. 2018)

Catching up with the latest branded content releases for the last few weeks, including some of our own work (clearly marked) but otherwise the best we've found around the traps. Get more like this first in your inbox if you sign up to our [...]

Learn from stand-up comedy to punch up your brand communications

By Artur Akhmetzyanov, Commercial Director Recently, I did my first solo stand-up comedy show. I worried more not about forgetting the material, but my ability to hold the audience attention for an hour. Once you lose them, it’s tough to get them back. Don’t ask [...]

How to tell authentic stories

By Simon Kearney, CEO A colleague went to an event about authentic storytelling the other day. It got me wondering; what makes an authentic story? For a journalist, it’s pretty straightforward. Good journalism is truthful and honest and the truth is, by [...]

Royal Wedding 101

We had a little party on the eve of Harry and Meghan's wedding hosted by our two English colleagues which turned into a lesson in all things British.  Our editorial content director Jackie Shorey organised the do which was replete with cucumber sandwiches, Pimms, Victoria [...]

GIF GIFs a chance

If you subscribe to our weekly newsletter, Click2View Confidential, you'll have seen that it's now adorned with a spiffy GIF, created by super-talented Ernie Sulastri Kahar Muzakar, who leads our design studio. If you'd like Ernie to come up with some ideas for you, just get [...]