The allure of animated content

Animated films, series and commercials have continuously captured the hearts of audiences of all ages and demographics. Let’s take a look at how and why animation is so alluring. We’ve talked about the power of visual content before, and how it can add [...]

AI Content Creation and Marketing — The Future Is Now

Content creation, image curation, video production, data visualisation... these were all once human-only activities. But what if we told you that there is now a world full of AI and algorithms that can do all these things and more? In the 21st century, efficiency [...]

How do you enhance your next webinar the right way?

With the ongoing pandemic, webinars and virtual events are the way to go to stay connected with customers. Virtual events have increased by 1,000% since the COVID-19 pandemic began, and they will not fade away anytime soon.

Add Some Hashtags To Energize Your #contentmarketing

Want to get your content to the top of your audience’s social media feeds? Don’t underestimate the unassuming hashtag — the SEO keywords of social media. Are hashtags still relevant?

Long form or short form content — which reigns supreme?

Short and sweet, or long and detailed? We explore what each format brings to the table, and which works best for you. When it comes to content marketing, the vast number of ways to present your content can be overwhelming. And one question that [...]

The battle of the podcasts

Podcasts come in all genres — what makes each of them stand out? As we mentioned in our content marketing trend predictions for 2021, podcasting is still on the rise. According to an annual survey of digital media consumer behaviour [...]

How we mined stories for a multinational corporation’s content hub

Stories are what make us human, and they’re also more important for brands than you might think. Recently we had the opportunity to interview about 50 senior executives of a major global brand to figure out what stories lay hidden within the team.