How user-generated content is changing the marketing landscape

User-generated content is the key to building your brand's authenticity. Everywhere on social media, user-generated content (UGC) proliferates. It comes in many different forms: text, images, videos, reviews — you name it. There’s a whole ecosystem built around it called the creator economy. 

Why moment marketing matters

When done right, moment marketing stands out in your audiences’ mind increasing your brand exposure. Over the past weeks, you may have noticed your social media feed filled with acquaintances and brands supporting and congratulating athletes who participated in the Tokyo Olympics? Not one [...]

Try these animation styles on your next video!

Animation is the perfect alternative to live-action video, especially in a time like this. How can you better your next animated video? There is no denying that being cooped up at home over the past year has made video consumption increase significantly. In fact, [...]

The Rise of Micro-Influencers

Move over A-listers — the influencing power has shifted to micro-influencers. For the longest time, hiring a well-known figure as a brand ambassador was the way to go — they have name recognition, star power, and a huge following. With the rise of social [...]

Why your website needs to have case studies

Having good customer testimonials are worth more than any brand ambassador. Would you be willing to try something new like a product or service, when you don’t have access to reviews, or know anyone who’s had a good experience with it? Some of you [...]

Why you should start making infographics

Want your content to gain more traction? Use infographics. Humans are visually wired. Understandably, we remember images better than words. In today's digital landscape, we're bombarded with a lot of information. With shortening attention spans, infographics have emerged [...]

Creating evergreen content

It’s not always easy to stay relevant, which is why brands should leverage on creating evergreen content. Especially for brands, staying relevant is one of the goals to ensure you will stay top of mind for the public regardless of the time of the year. [...]