Winners & Losers in the post-pandemic world

The content creation landscape has changed more drastically than ever. Who could have seen it coming at the beginning of 2020? It’s hard to believe that just 10 months ago, everything was still ‘normal’. Now, our daily lives have been thoroughly disrupted — who [...]

Level up your conversions with A/B testing

The only way to truly evaluate the performance of everything you do digitally is to get data directly from your customers — using A/B testing. Trying to figure out the best way to design your landing page can be quite the headache. What headline [...]

Buyer personas — the way to your customers’ hearts

More useful than any imaginary friend, buyer personas will help you get things done. As more and more businesses emerge, making your company stand out in a saturated market can be a daunting task. In the heat of it all, it can be all [...]

What makes a great case study?

Maybe it’s humour, or maybe it’s the production value. Perhaps it could just be the emotional story at the core of it all. When you’re thinking about buying something, or reaching out to someone for a service, what’s the first thing you do?You’ll ask [...]

The meteoric rise and reign of livestreaming

Live videos are the hottest trend to take over the digital marketing world in recent years. Livestreaming has gained immense popularity all over the internet. Everyone from Hollywood celebrities to YouTube stars and regular folk are doing it. The beauty of [...]

Why email marketing still matters

Even as technology evolved rapidly over the past decades, email marketing — the OG form of digital marketing — still remains a tried-and-true method of driving conversions. It’s true — a comprehensive email marketing strategy will help drive conversions and increase your revenue. With [...]

Producing a ‘weekly’ newsletter: lessons learnt

We’ve been running our own weekly newsletter called Content Confidential for the past three years — here’s what we learnt so far. One day in [...]